Strategi Pemasaran Online dan Pencegahan Penipuan Eradigitalisai

Authors

  • Dyas Yudi Priyanggodo Universitas Muhammadiyah Tangerang
  • Endaria Endaria Universitas Muhammadiyah Tangerang
  • Dedy Alamsyah Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.61132/kegiatanpositif.v1i3.316

Keywords:

customer System, Sales, Phishing, Website

Abstract

Online marketing, also known as digital marketing, involves promoting products or services through digital mediums such as the Internet, mobile devices, and social platforms. It involves using different strategies to achieve business goals, such as increasing brand awareness, generating leads or customers, increasing sales, and building relationships. customer system. Phishing is a technique in which scammers attempt to trick victims into providing personal information such as passwords, credit card numbers, or other financial information by pretending to be a trustworthy organization through fake email or fake website.

 

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References

Daryanto. 2011. Manajemen Pemasaran: Sari Kuliah. Bandung: Satu Nusa

Simamora. 2001. Memenangkan Pasar dengan Pemasaran Efektif dan. Profitabel, Edisi Pertama, Jakarta, PT. Gramedia Pustaka.

Setiadi, Nugroho J. 2010. Perilaku Konsumen. Jakarta: Kencana.

Aas, Katja Franko. (2019). Beyond „The Desert of the Real‟: Crime Control in a Virtual (Ised) Reality (2006). In Crime and Media(pp. 551–564). Routledge.

Soesanto, Edy, Purba, Lidia Margaretta, Aprilia, Bunga, Putra, Dwi Renaldy, & Putri, Sela Dwi. (2023). Implementasi Objek Vital, Pengamanan File dan Pengamanan Cyber di PT Pertamina. IJM: Indonesian Journal of Multidisciplinary, 1(1), 96–105.

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Published

2023-09-22

How to Cite

Dyas Yudi Priyanggodo, Endaria Endaria, & Dedy Alamsyah. (2023). Strategi Pemasaran Online dan Pencegahan Penipuan Eradigitalisai. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 1(3), 113–119. https://doi.org/10.61132/kegiatanpositif.v1i3.316

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