Peran  Promosi Penjualan pada Usaha Omah Batik Srikandi dan Edukriya Keluruhan Jatisari Kecamatan Mijen Kota Semarang

Muchayatin Muchayatin; Sulistiyani  Sulistiyani; Ribut Musprihadi

doi:10.61132/kegiatanpositif.v2i2.911

Authors

Muchayatin Muchayatin Universitas 17 Agustus 1945 Semarang
Sulistiyani Sulistiyani Universitas 17 Agustus 1945 Semarang
Ribut Musprihadi Universitas 17 Agustus 1945 Semarang

DOI:

https://doi.org/10.61132/kegiatanpositif.v2i2.911

Keywords:

Sales Promotion, Promotion Strategy, Sales Increase

Abstract

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

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