Efisiensi Komunikasi Sosial Dalam Pemasaran Digital Di Pt Perwira Chemical Perkasa

Authors

  • Liza Nurul Anisah STIE PEMUDA SURABAYA
  • Nur Aini Anisa STIE PEMUDA SURABAYA

DOI:

https://doi.org/10.61132/lokawati.v1i5.145

Keywords:

Social Media, Effectiveness, Marketing

Abstract

This study aims to describe the effectiveness of social media on digital marketing at PT Perwira Chemical Perkasa. Data collection techniques used are interview techniques, documentation and observation. The data analysis technique used is a qualitative descriptive technique. The results of this study are based on the ratio of the number of sales after the application of social media in digital marketing runs effectively and makes sales increase.

Downloads

Download data is not yet available.

References

Afni, N. U. R. (2022). TUGAS AKHIR_NUR AFNI_190241100005.docx.

Batee, M. M. (2019). Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2(2), 313–324. https://doi.org/10.36778/jesya.v2i2.108

Dr. Wahidmurni, M. P. (2017). PEMAPARAN METODE PENELITIAN KUALITATIF. BMC Public Health, 5(1), 1–8. https://ejournal.poltektegal.ac.id/index.php/siklus/article/view/298%0Ahttp://repositorio.unan.edu.ni/2986/1/5624.pdf%0Ahttp://dx.doi.org/10.1016/j.jana.2015.10.005%0Ahttp://www.biomedcentral.com/1471-2458/12/58%0Ahttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&P

Makan, R., Baru, K., & Manado, M. (2017). Strategi Public Relations Dalam Pemulihan Citra Perusahaan (Studi Kasus Rumah Makan Kawan Baru Megamas Manado). Acta Diurna, VI(1), 1–11.

Mappasere, S. A., & Suyuti, N. (2019). Pengertian Penelitian Pendekatan Kualitatif. In Metode Penelitian Sosial (Vol. 33).

Mardian, M. H. P., Desy Misnawati, & Muhammad Renaldi. (2022). Efektivitas Sosial Media Sebagai Media Promosi Desa Surabaya Timur. SOSMANIORA: Jurnal Ilmu Sosial Dan Humaniora, 1(1), 86–90. https://doi.org/10.55123/sosmaniora.v1i1.225

Nikous Soter Sihombing, Erwin Pardede, Anton Sihombing, N. D. (2022). PEMASARAN DIGITAL (M. . Naim, Muh Rezy SE (ed.); cetakan pe). CV Pena Persada Redaksi. https://books.google.co.id/books?hl=en&lr=&id=o8CAEAAAQBAJ&oi=fnd&pg=PP2&dq=pengertian+pemasaran+digital+&ots=doo0Tj7EL_&sig=YuRdPqUut7g3slm88dZCz3etPYw&redir_esc=y#v=onepage&q=pengertian pemasaran digital&f=false

Wibowo, H. T., Tarigan, R. S., & Mukmin, A. A. (2022). Aplikasi Marketplace Pendamping Wisata Dengan Api Maps Berbasis Mobile Dan Web. Retrieved from Osf. Io/3jpdt. https://osf.io/3jpdt/download

Downloads

Published

2023-08-18

How to Cite

Liza Nurul Anisah, & Nur Aini Anisa. (2023). Efisiensi Komunikasi Sosial Dalam Pemasaran Digital Di Pt Perwira Chemical Perkasa. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 1(5), 159–170. https://doi.org/10.61132/lokawati.v1i5.145

Similar Articles

<< < 2 3 4 5 6 7 

You may also start an advanced similarity search for this article.