Pendampingan Pengelolaan Keuangan Dan Digital Marketing Pada Pelaku UMKM Sriti Gamplong
DOI:
https://doi.org/10.61132/lokawati.v2i1.519Keywords:
Sriti Gamplong, Financial management, MoyudanAbstract
This financial management and digital marketing assistance aims to provide knowledge of financial often experienced by UMKM entrepreneurs is ineffective financial management, and a lack of knowledge causes poor business performance. Not only that, but weak digital marketing knowledge is also a problem that is lacking in UMKM entrepreneurs. Therefore, it is necessary to have training and mentoring activities for financial management and digital marketing for local UMKM entrepreneurs. The implementation of this activity was carried out from July 24, 2023, to August 8, 2023. This activity was attended by two UMKM entrepreneurs. The methods the team used were counseling and mentoring. The results of this activity can increase knowledge and financial management, both properly and professionally.
Downloads
References
Republik Indonesia. (2008). Undang-Undang No. 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. Jakarta: Sekretariat Negara.
Pinem, D., & Mardiatmi, B. D. (2021). Analisis literasi keuangan, inklusi keuangan dan pendapatan terhadap perilaku pelaku UMKM di Depok Jawa Barat. Syntax Literate, Jurnal Ilmiah Indonesia, 6(1), 104–120. https://doi.org/10.36418/syntax- literate.v6i1.1650.
Wardi, J., Putri, G. E., & Liviawati, L. (2020). Pentingnya penerapan pengelolaan keuangan bagi UMKM. Jurnal Ilmiah Ekonomi Dan Bisnis, 17(1), 56–62. https://doi.org/10.31849/ jieb.v17i1.3250.
Rumbianingrum, W., & Wijayangka, C. (2018). Pengaruh literasi keuangan terhadap pengelolaan keuangan UMKM. Jurnal Manajemen Dan Bisnis, 2(3), 155–165. https://doi.org/10.36555/ almana.v2i3.162.
Himmatul Aliyah, A. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk
Meningkatkan Kesejahteraan Masyarakat. Jurnal Ilmu Ekonomi, Vol. 3, No. 1: 64-72
Hamidi, E. S. (2011). Strategi Pengembangan Usaha Mikro Kecil Dan Menengah Di Provinsi Daerah Istimewa Yogyakarta. Jurnal Ekonomi Pembangunan, 12 No. 1 J, 45–55. Herdiansyah,
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.