Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Produk Odeng Ngodeng Cabang Solo Baru

Authors

  • Riana Amalia Sacrivi Universitas Duta Bangsa Surakarta
  • Dea Ananda Universitas Duta Bangsa Surakarta
  • Rayhan Gunaningrat Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.61132/lokawati.v2i2.646

Keywords:

Independent variable manipulation, Tolerance value, Variance Inflation Factor (VIF), Multicollinearity in regression model, Linear relationship in regression

Abstract

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.

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References

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Published

2024-01-08

How to Cite

Riana Amalia Sacrivi, Dea Ananda, & Rayhan Gunaningrat. (2024). Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Produk Odeng Ngodeng Cabang Solo Baru. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(2), 110–123. https://doi.org/10.61132/lokawati.v2i2.646

Issue

Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset

Section

Articles

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