Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KAI Di Solo Raya

Authors

  • Dinnova Ryo Kristanto Universitas Duta Bangsa
  • Rayhan Gunaningrat Universitas Duta Bangsa

DOI:

https://doi.org/10.61132/lokawati.v1i2.660

Keywords:

Influence of price, quality of service, consumer satisfaction

Abstract

PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway services, which is 51 respondents. Data collection is done using questionnaires distributed online or electronically using Google Form support. The results of the study showed that the influence of price and quality of service has a significant influence on consumer satisfaction.

Downloads

Download data is not yet available.

References

Armistead dan Clark. (1999). i, B A B Pelayanan, A Kualitas Pelayanan, Pengertian Kualitas. 56–57.

Ensiklopedia. (2015). sejarah perkeretaapian di indonesia. https://id.wikipedia.org/wiki/Sejarah_perkeretaapian_di_Indonesia

Husein Umar. (2013). Data Primer. Universitas Raharja. https://raharja.ac.id/2020/11/08/data-primer/

Kotler, P., & Armstrong, G. M. (2018). Marketing Mix: Selected Chapters From: Principels of Marketing, Philip Kotler and Gary Armstrong. 7–29.

Nur, N. K., Rangan, P. R., & Mahyuddin. (2021). Sistem Transportasi. In Gastronomía eculatoriana y turismo local. (Vol. 1, Issue 69).

Rasyid, N. G. (2022). Korelasi Konsentrasi Dengan Hasil Performa Memanah Jarak 30 Meter. Studi Korelasional Ekstrakurikuler, 43–50.

Riadi, M. (2021). Kepuasan Konsumen. https://www.kajianpustaka.com/2021/01/kepuasan-konsumen.html

Yamit. (2005). strategi meningkatkan kepuasan konsumen. https://www.kajianpustaka.com/2021/01/kepuasan-konsumen.html

Downloads

Published

2024-01-11

How to Cite

Dinnova Ryo Kristanto, & Rayhan Gunaningrat. (2024). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KAI Di Solo Raya. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(2), 216–228. https://doi.org/10.61132/lokawati.v1i2.660

Issue

Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset

Section

Articles

License

Copyright (c) 2024 Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Similar Articles

<< < 13 14 15 16 17 18 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)