Sri Utami Nurhasanah, and Sarah Fitriyani. “Analyzing The Impact Of Reward And Punishment Strategies, Internal Public Relations, And Digital Marketing On Company Profitability”. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, vol. 1, no. 4, July 2023, pp. 260-8, doi:10.61132/lokawati.v1i4.837.