Membangun Hubungan Bisnis Jangka Panjang Di Era Digital
DOI:
https://doi.org/10.61132/maeswara.v2i4.1063Keywords:
long-term business relationship, digital era, electronic businessAbstract
Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.
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