Peran Inovasi dalam Pengembangan Model Bisnis UMKM di Era Digital

Puspita Lianti Putri; Budi Widadi

doi:10.61132/maeswara.v2i4.1113

Authors

Puspita Lianti Putri Universitas Harapan Bangsa
Budi Widadi Universitas Harapan Bangsa

DOI:

https://doi.org/10.61132/maeswara.v2i4.1113

Keywords:

Innovation, Business model development, Digital era, MSMEs

Abstract

The digital era has brought significant changes to various aspects of life, including the business world. Information and Communication Technology (ICT) offers new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to innovate and enhance their competitiveness through various aspects such as products, processes, and business models. MSMEs play a crucial role in the Indonesian economy, contributing approximately 60% to Gross Domestic Product (GDP) and absorbing over 97% of the workforce. Despite this, MSMEs often face challenges such as limitations in capital, technology, and market access. Digital transformation presents great potential to address these challenges by improving operational efficiency, expanding market reach, and developing more relevant products and services. Business model innovation, which involves the use of digital technology to create effective solutions, can enhance MSME performance, as demonstrated by previous research. However, barriers such as limited resources and digital skills often hinder technology adoption. This research aims to examine the role of innovation in the development of MSME business models in the digital era, focusing on the utilization of digital technology, success factors of innovation, and impacts on business performance. Additionally, the study will explore strategies to overcome obstacles in the innovation process. The research is expected to provide in-depth insights and practical recommendations for MSMEs in developing innovative and sustainable business models in the digital era.

Downloads

Download data is not yet available.

References

Adomako, S., & Nguyen, T. (2023). Digital innovation and SMEs’ performance: The mediating role of dynamic capabilities. Journal of Small Business Management, 61(1), 123–145.

Company, M. &. (2021). How COVID-19 has pushed companies over the technology tipping point—and transformed business forever. McKinsey Digital.

Cueto, L. J., Frisnedi, A. F. D., Collera, R. B., Batac, K. I. T., & Agaton, C. B. (2022). Digital innovations in MSMEs during economic disruptions: experiences and challenges of young entrepreneurs. Administrative Sciences, 12(1), 8.

Endris, E., & Kassegn, A. (2022). The role of micro, small and medium enterprises (MSMEs) to the sustainable development of sub-Saharan Africa and its challenges: a systematic review of evidence from Ethiopia. Journal of Innovation and Entrepreneurship, 11(1), 20.

Fachrunnisa, O., Adhiatma, A., Lukman, N., & Ab Majid, M. N. (2020). Towards SMEs’ digital transformation: The role of agile leadership and strategic flexibility. Journal of Small Business Strategy, 30(3), 65–85.

Iskandar, M., & Putra, R. (2023). Digitalisasi dan Inovasi Model Bisnis pada UMKM di Indonesia. Jurnal Ekonomi dan Bisnis. Jurnal Ekonomi Dan Bisnis, 15(2), 123–140.

Kartika, D., & Sari, A. (2023). Pengaruh Strategi Pemasaran Digital terhadap Daya Saing UMKM. Jurnal Manajemen Pemasaran, 12(1), 87–101.

Lisias, C., Beni, S., Asmara, A. P. (2022). ANALISIS PENGUATAN STRATEGI PEMASARAN DENGAN MEMANFAATKAN MEDIA SOSIAL DALAM MEMPERTAHANKAN UMKM DI ERA NEW NORMAL. Inovasi.

Menengah, K. K. dan U. K. dan. (2020). Laporan Kinerja UMKM di Indonesia.

Mistriani, N., Tutik, T., Yuliamir, H. (2021). Pelatihan Ekonomi Kreatif Berbasis Teknologi Informasi Bagi Karang Taruna, Umkm Masyarakat Lokal Dalam Strategi Pemasaran “Cikaso Creative.” JMM.

Molle, A. I. (2021). The importance of social media marketing for MSMEs in Jakarta to meet the challenges in the new normal era. In Contemporary Research on Business and Management. CRC Press.

Mubarak, M. F., Shaikh, F. A., Mubarik, M., Samo, K. A., & Mastoi, S. (2019). The impact of digital transformation on business performance: A study of Pakistani SMEs. Engineering Technology & Applied Science Research, 9(6), 5056–5061.

Rahayu, R., & Day, J. (2022). Impact of E-commerce Adoption on SMEs Performance in Developing Countries. Journal of Business Research, 9(4), 678–693.

Schumpeter, J. A. (2020). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Harvard University Press.

Setiawan, L. H., & Budiastra, I. W. (2020). Analisis Strategi Pemasaran Handmade Tas UMKM AKA di Kelurahan Bubulak Kabupaten Bogor. Jurnal Pusat Inovasi Masyarakat (PIM).

Susanto, H., & Wijaya, T. (2022). Hambatan Adopsi Teknologi Digital pada UMKM di Indonesia. Jurnal Teknologi Dan Inovasi, 8(3), 45–60.