Analisis Strategi Pengembangan Bisnis pada Kolam Ikan Aba di Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau

Authors

  • Warnadi Warnadi Institut Teknologi dan Bisnis Indragiri
  • Muhklas Adi Putra Institut Teknologi dan Bisnis Indragiri
  • Said Afriaris Institut Teknologi dan Bisnis Indragiri

DOI:

https://doi.org/10.61132/maeswara.v2i4.1139

Keywords:

SWOT Analysis, Aba Fish Pond, Business

Abstract

Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.

 

 

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References

David, F. R., & David, F. R. (2019). Manajemen strategik: Suatu pendekatan keunggulan bersaing-konsep (Edisi ke-15). Jakarta: Salemba Empat.

Fahmi, I. (2013). Manajemen strategis: Teori dan aplikasi. Bandung: Alfabeta.

Pearce II, J. A., & Robinson, R. B., Jr. (2013). Manajemen strategis: Formulasi, implementasi dan pengendalian (Edisi ke-12). Jakarta: Salemba Empat.

Rangkuti, F. (2014). Analisis SWOT: Teknik membedah kasus bisnis. Jakarta: Gramedia Pustaka Utama.

Siagian, S. P. (2018). Manajemen stratejik. Jakarta: Bumi Aksara.

Yunus, E. (2016). Manajemen strategis. Yogyakarta: Penerbit ANDI.

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Published

2024-07-31

How to Cite

Warnadi Warnadi, Muhklas Adi Putra, & Said Afriaris. (2024). Analisis Strategi Pengembangan Bisnis pada Kolam Ikan Aba di Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau. Maeswara : Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, 2(4), 269–280. https://doi.org/10.61132/maeswara.v2i4.1139

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