Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi. Analisis Pengaruh Intention to Boycott & Brand Exposure Terhadap Purchase Decision Melalui Brand Image Pada Produk Scarlett Whitening Di Kota Makassar. Maeswara 2025, 3, 18-38.