ANDI SHINTA RIA OKTAVIANI; CHALID IMRAN MUSA; NURUL FADILAH ASWAR; ZAINAL RUMA; RAHMAT RIWAYAT ABADI. Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, [S. l.], v. 3, n. 4, p. 18–38, 2025. DOI: 10.61132/maeswara.v3i4.2024. Disponível em: https://journal.arimbi.or.id/index.php/Maeswara/article/view/2024. Acesso em: 7 jul. 2025.