MILA AULIA; DITA PURUWITA; TERRYLINA ARVINTA MONOARFA. Pengaruh Sales Promotion, Hedonic Shopping Value dan Positive Emotion terhadap Impulse Buying pada Konsumen Tiktok Shop di Jabodetabek. Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan, [S. l.], v. 4, n. 4, p. 67–86, 2026. DOI: 10.61132/maeswara.v4i4.2670. Disponível em: https://journal.arimbi.or.id/index.php/Maeswara/article/view/2670. Acesso em: 6 oct. 2026.