Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Journal Title : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Initials : Manuhara Frequency : Januari, April, Juli dan Oktober Print ISSN : 2988-5043 Online ISSN : 2988-5035 Editor in Chief : Dr. Saida Zainurossalamia ZA,. SE,. M.Si DOI :10.61132 Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia.. Jurnal ini berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober) Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis, published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia, in collaboration with universities and supported by the Asosiasi Pengelola Jurnal Indonesia. Indexed by : Journal Sponsors and Partners :
Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
Pengaruh Personal Branding, Perceived Value, dan Product Quality terhadap Keputusan Pembelian Kerajinan Rajut pada Home Industri Carolline Crafty Crochet di Petunjungan Kabupaten Brebes
This study aims to analyze the influence of Personal Branding, Perceived Value, and Product Quality on consumer purchasing decisions for Carolline Crafty Crochet home industry knitting craft products. The background of this study is based on the increasing competition in the handicraft business, so that business owners are required to be able to build a strong personal image, provide perceived value to consumers, and maintain product quality to increase purchasing attractiveness. The data source used is primary data obtained through distributing questionnaires to respondents. The population of this study were consumers who had purchased Carolline Crafty Crochet products both offline and online. The sampling technique used a nonprobability sampling method with a purposive sampling approach. The calculation of the number of samples used the Lemeshow formula and obtained 96 respondents who met the research criteria. Data analysis was carried out with the help of SPSS version 27 software through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and partial and simultaneous hypothesis testing. The results showed that the variables Personal Branding, Perceived Value, and Product Quality had a positive and significant effect on consumer purchasing decisions. This indicates that the stronger the business owner's personal branding, the higher the perceived value felt by consumers, and the better the quality of the products offered, the greater the likelihood of consumers making purchasing decisions. These findings provide practical implications for small and medium enterprises (SMEs), particularly in the handicraft industry, that marketing strategies based on personal branding, increasing perceived value, and controlling product quality need to be optimized to increase consumer loyalty and purchasing interest. Thus, this study emphasizes the importance of integrating aspects of personal branding, perceived value, and product quality in shaping purchasing decisions, which can serve as a reference for developing sustainable business strategies in today's competitive era.
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Strategi Pengembangan Usaha Daur Ulang Siecraft Menggunakan Analisis SWOT untuk Meningkatkan Efisiensi di Pasar Lokal dan Global
This study aims to analyze the business development strategy of Siecraft, a creative that transforms waste into environmentally friendly and marketable products. The research uses a qualitative method with a case study approach through in-depth interviews, observation, documentation, and the distribution of questionnaires to 30 respondents. The analysis focuses on production, finance, marketing, and human resources, supported by a SWOT analysis. The results show that Siecraft’s main strengths lie in its unique products, use of waste materials, and social value. However, weaknesses remain in digital promotion and production management. The SWOT analysis places the business in Quadrant I (aggressive strategy). Development strategies are directed toward product innovation, improving digital promotion quality, and expanding partnerships to support business sustainability. However, despite these strengths, the business faces several challenges. The weaknesses identified include limited digital promotion efforts and inefficient production management. These areas require urgent attention to enhance overall business performance and market visibility. Furthermore, the SWOT analysis places Siecraft in Quadrant I, signifying an aggressive growth strategy. This suggests that the company should capitalize on its current strengths while addressing its weaknesses to achieve sustainable growth. The recommended development strategies include focusing on product innovation to keep up with market trends and customer demands. Improving the quality of digital marketing efforts is also crucial to expand its customer base and reach new markets. Additionally, expanding partnerships with other businesses and organizations can provide the necessary resources and networks to foster sustainability and long-term success. Overall, the business development strategy aims to strengthen Siecraft’s competitive edge and promote environmental consciousness while achieving financial success.
Pengaruh Karakteristik Pekerjaan, Fleksibilitas Kerja dan Motivasi Kerja terhadap Loyalitas Karyawan
Employee loyalty is an important aspect in maintaining organizational sustainability, because high loyalty will have an impact on improving the company's performance and success in the long term. Factors such as job characteristics, work flexibility, and work motivation are thought to have an important role in influencing employee loyalty, especially in government agencies that demand high dedication. Therefore, this study was conducted to analyze the influence of job characteristics, work flexibility, and work motivation on employee loyalty at the Directorate General of Minerals and Mineral Resources of the Republic of Indonesia. This study used a quantitative approach with data collection techniques through questionnaires. The sampling technique used was non-probability sampling with a sample size of 90 respondents. Data analysis was carried out using multiple linear regression with the help of SPSS version 26 software, and supplemented with descriptive analysis of the primary data obtained. The results showed that the regression equation obtained was Y = 8.219 + 0.464X1 + 0.110X2 + 0.429X3. This equation indicates that job characteristics, work flexibility, and work motivation have a significant effect on employee loyalty. Partially, work flexibility is proven to have a positive and significant effect on employee loyalty. Similarly, work motivation also has a positive and significant partial effect on loyalty. This confirms that better job characteristics, greater flexibility, and stronger motivation mean higher levels of employee loyalty. This research implies that organizations need to consider job design, work system flexibility, and motivation-boosting strategies to build sustainable employee loyalty.
Pengaruh Diversitas Generasi, Budaya Organisasi, dan Gaya Kepemimpinan terhadap Retensi Karyawan
This study aims to analyze the impact of generational diversity, organizational culture, and leadership style on employee retention at PT Idea Solusi Indonesia in Tangerang City. This research employs a quantitative approach with descriptive data analysis, correlation, and hypothesis testing using multiple linear regression. The sampling method used is Non-Probability Sampling with a Total Sampling technique, where data is collected through questionnaires using a Likert scale. The collected data is then processed using Microsoft Excel software for further analysis. The results of this study show that the generational diversity variable does not have a significant impact on employee retention. Despite differences in age and background among employees, these factors do not significantly affect their decision to stay with the company. On the other hand, organizational culture and leadership style have a significant influence on employee retention. An inclusive organizational culture that supports teamwork, open communication, and recognition of individual contributions has been shown to improve employee satisfaction and loyalty. Additionally, a leadership style that supports individual development, provides support, and focuses on employee empowerment helps strengthen employee commitment to remain with the company. This study offers important managerial implications for PT Idea Solusi Indonesia in formulating policies to improve employee retention. The company needs to strengthen an organizational culture that promotes well-being and inclusivity, while also enhancing leadership styles that motivate and empower employees. By implementing these measures, the company can create a more conducive work environment that not only encourages loyalty but also boosts employee motivation and productivity in the long run. This is expected to improve the overall performance of the company and ensure more stable operational continuity.
Pengaruh Kompensasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Prima Soeaka Buana Bekasi
Compensation for employee has a significant impact on employee discipline and performance. According to Hasibuan, compensation includes all types of income received by employees, both in the form of money and goods, either directly or indirectly in return for the contribution they make. The purpose of this study is to test the compensation and work discipline that affect the performance of PT Prima Soeaka Buana employees. The method used is a descriptive quantitative method, namely with multiple linear regression analysis. The results showed a calculated value of 9.326 > a table of 1.998 and a value of Sig. 0.000 < 0.05 so that compensation and employee performance were partially influential and significant. Seen on the T test, it shows that Ho is rejected and H1 is accepted. For work discipline, there is no positive and partially significant influence on employee performance. Seen in the T test with a tcal value of 0.649 < ttable of 1.998 and a Sig. value of 0.519 > 0.05. So, Ho was accepted and H2 was rejected. In both variables of compensation and work discipline, there is a simultaneous positive and significant influence on employee performance. Seen in the F test with a fcal value of 43.930 > ftable 3.140 and a Sig. value of 0.000 < 0.05. So, Ho refused H3 to accept.
Pengaruh Gaya Kepemimpinan, Beban Kerja dan Lingkungan Kerja terhadap Turnover Intention
This study aims to analyze the influence of Leadership Style, Workload, and Work Environment on Turnover Intention in employees of the Quality Department of PT. Pharos Indonesia. Turnover Intention is understood as the tendency of employees to leave the organization, which can have an impact on the company's operational effectiveness and stability. This study uses a quantitative approach with multiple linear regression method to test the relationship between variables. The sampling technique was carried out by non-probability sampling with a saturated sampling method, involving the entire population of 30 respondents. The research instrument was in the form of a Likert scale questionnaire, and the data obtained was processed using Microsoft Excel 2016 and SPSS version 26. The results of the analysis show that Workload has a positive and significant effect on Turnover Intention. These findings indicate that increased workload can drive employee intent to leave the company. In contrast, Leadership Style and Work Environment did not show a significant influence on Turnover Intention. The implications of these results emphasize the importance of effectively managing workloads as an employee retention strategy. This research makes a practical contribution to human resource management, especially in the pharmaceutical industry sector, to design more adaptive and sustainable work policies. In addition, the results of this study can be a reference for follow-up studies that want to explore other variables that have the potential to influence Turnover Intention in the context of modern organizations.
Pengaruh Return on Asset, Earnings per Share, Debt to Equity Ratio dan Total Asset Turnover terhadap Harga Saham
This research aims to determine the effect of Return on Assets (ROA), Earnings per Share (EPS), Debt to Equity Ratio (DER), and Total Asset Turnover (TAT) on Stock Prices. The population of this study consists of companies in the Transportation and Logistics sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. Secondary data is used in this research, and purposive sampling techniques are employed, resulting in a sample of 22 companies within the Transportation and Logistics sub-sector from a population of 37 companies listed on the IDX during the same period. The research employs multiple linear regression analysis, with data processed using the Statistical Program for Social Science (SPSS) version 22. The results of the study reveal that ROA, EPS, and TAT significantly affect stock prices, while the DER does not have a significant effect on stock prices. The findings provide insight into the importance of financial indicators such as ROA, EPS, and TAT in determining the stock prices of companies within the Transportation and Logistics sub-sector. This study contributes to the literature on the relationship between financial performance metrics and stock prices, offering useful insights for investors and decision-makers in the financial market. Further research may explore other factors influencing stock prices and the role of corporate governance in shaping financial outcomes.
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Fasilitas terhadap Kepuasan Pelanggan Barbershop Alsasumo Batam
This study aims to analyze the effect of Service Quality, Price Perception, and Facilities on Customer Satisfaction at Barbershop Alsasumo Batam. The method used in this study is quantitative, with primary and secondary data collected through questionnaires. A sample of 243 respondents was determined using Slovin's formula and simple random sampling technique. Data analysis was performed using SPSS 27 software. Based on regression analysis, the following regression equation was obtained: Y = 0.172 + 0.401X1 + 0.367X2 + 0.284X3 + e. The results of the study indicate that Service Quality (X1), Price Perception (X2), and Facilities (X3) have a positive and significant impact on Customer Satisfaction (Y). The t-values for each variable are 8.504 for Service Quality, 8.725 for Price Perception, and 6.939 for Facilities, with a t-table value of 1.969. Simultaneously, all three independent variables significantly influence Customer Satisfaction with an F-value of 136.457, which is higher than the F-table value of 2.65. The coefficient of determination (R²) of 0.631 indicates that 63.1% of the variation in Customer Satisfaction is explained by these three variables, while the remaining 36.9% is influenced by other factors not covered in this study. These findings emphasize that Service Quality, Price Perception, and Facilities significantly affect Customer Satisfaction at Barbershop Alsasumo Batam.
Pengaruh Upah dan Beban Kerja terhadap Turnover Intention Pekerja Harian Lepas pada PT Serasi Manunggal Sejahtera ICE BSD
Turnover intention is a critical issue that companies must address, particularly in service sectors such as cleaning services, which often experience high employee turnover rates. This study is motivated by the observation that low wages and high workloads are the main factors contributing to turnover intention among workers. The primary objective of this research is to analyze the effect of wages and workload on the turnover intention of daily workers at PT Serasi Manunggal Sejahtera ICE BSD. The study employed a quantitative approach using survey methods for data collection, which included observation, questionnaires, and documentation. The population of this study consisted of 105 workers, from which a sample of 84 respondents was selected using the Yamane formula. The sampling technique applied was Simple Random Sampling to ensure unbiased representation. Data analysis was carried out using SPSS version 30, which involved data quality tests, classical assumption tests, hypothesis testing, and the determination coefficient test. The findings of this research indicate that wages have a negative and significant effect on turnover intention, implying that higher wages tend to reduce employees’ desire to leave their jobs. Conversely, workload has a positive and significant effect on turnover intention, indicating that greater workload increases employees’ likelihood of resigning. These results highlight the importance for company management to review wage policies and manage workloads effectively. By addressing these factors, companies can reduce turnover intention, maintain employee stability, and improve organizational performance.
Pengaruh Content Marketing, Influencer Marketing, Customer Engagement terhadap Keputusan Pembelian Produk The Face Shop di Market Place Shopee
This research aims to determine the influence of Content Marketing, Influencer Marketing, and Customer Engagement on the Purchase Decisions of The Face Shop products on the Shopee marketplace. The study adopts a quantitative method with a simple random sampling technique, involving 113 respondents who are consumers of The Face Shop. Data were collected through structured questionnaires and analyzed using SmartPLS 4 and Microsoft Excel 2019 to test the research model. The results indicate that, simultaneously, Content Marketing, Influencer Marketing, and Customer Engagement significantly affect Purchase Decisions, suggesting that the combined effect of these digital marketing strategies plays a crucial role in shaping consumer behavior on e-commerce platforms. However, partial testing shows a more nuanced result: Content Marketing and Customer Engagement have significant positive effects on Purchase Decisions, whereas Influencer Marketing does not show a significant influence. Among the variables tested, Customer Engagement emerges as the most dominant factor, highlighting the importance of fostering strong interactions and long-term relationships between the brand and its customers. The research model is able to explain 59.9% of the variation in Purchase Decisions, with the remaining percentage likely influenced by other external factors such as brand image, price perception, or marketplace features. These findings provide practical implications for marketers, emphasizing the need to prioritize customer engagement strategies and high-quality content marketing in order to drive purchase decisions in highly competitive online marketplaces.
Pengaruh Current Ratio, Debt To Equity Ratio, Net Profit Margin, dan Total Asset Turnover terhadap Return On Aset
This research aims to determine the effect of the Current Ratio, Debt to Equity Ratio, Net Profit Margin, and Total Asset Turnover on Return On Assets (ROA) in manufacturing companies within the Industrial Machinery and Heavy Equipment sub-sector listed on the Indonesia Stock Exchange for the period 2018 – 2024. The study utilized secondary data in the form of annual financial statements from 9 companies in the machinery and heavy equipment sub-sector. These companies were selected using the purposive sampling technique based on specific criteria. The research applied a multiple linear regression model, with data processed using IBM SPSS version 25. The findings show that, partially, the Current Ratio has a positive and significant effect on Return On Assets, indicating that better liquidity management improves asset returns. The Debt to Equity Ratio, however, showed no significant impact on Return On Assets, suggesting that financial leverage does not strongly influence the return generated from assets in these companies. The Net Profit Margin was found to have a positive and significant effect on Return On Assets, meaning that higher profitability directly enhances asset performance. Similarly, Total Asset Turnover has a positive and significant impact on Return On Assets, indicating that efficient asset utilization leads to higher returns. The study highlights key financial indicators for improving asset returns in manufacturing companies within the sub-sector.
Pengaruh Kerja Sama Tim dan Motivasi Kerja terhadap Prestasi Kerja Karyawan pada PT. Tracon Industri
This research is motivated by the decline in employee performance at PT Tracon Industri which is allegedly caused by weak teamwork and low work motivation. The main objective of this study is to analyze the influence of teamwork and work motivation on employee work performance, both partially and simultaneously. This study uses a quantitative approach with a descriptive method. A total of 53 respondents from the operational division were involved through saturated sample techniques. Data collection was carried out using a questionnaire, then analyzed through validity, reliability, classical assumptions, multiple linear regression, as well as t-test and F-test with the help of SPSS software version 25. The results of the study show that teamwork and work motivation have a positive and significant influence on employee work performance. Partially, teamwork had a tcal value of 4.337 and work motivation of 5.511, both greater than the ttable of 1.674, with a significance value of 0.000 < 0.05. Simultaneously, the two variables contributed 84.3% to work performance. These findings indicate that increased team synergy and work motivation are key factors in driving productivity and achieving organizational goals. Based on these results, companies are advised to strengthen the culture of cooperation and create an effective motivation system to continuously improve work performance and support the company's operational success.
Pengaruh Disiplin Kerja dan Fasilitas Kerja terhadap Kinerja Karyawan pada Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Bogor
This study aims to explore the impact of work discipline and available facilities on the performance of employees at the Community and Village Empowerment Office. In the era of public service reform, employee performance is considered a critical factor in achieving organizational goals and providing quality services to the community. The research employed a quantitative approach, with data collected through questionnaires distributed to employees. The collected data were then processed and analyzed using SPSS software. Prior to hypothesis testing, validity, reliability, and classical assumption tests were conducted to ensure the quality of the instruments and the suitability of the data. The results of the t-test show that work discipline has a positive and significant effect on employee performance, with a t-value of 4.217 greater than the t-table of 2.01174 and a significance value of 0.000 less than 0.05. Similarly, work facilities also demonstrate a positive and significant effect, indicated by a t-value of 2.185 greater than the t-table and a significance value of 0.034 less than 0.05. Furthermore, the results of the F-test indicate that work discipline and work facilities simultaneously influence employee performance, with an F-value of 28.344, higher than the F-table value of 3.19, and a significance level of 0.000. These findings highlight the importance of maintaining strict discipline and providing adequate work facilities to enhance overall employee performance in public institutions.
Analisis Prediksi Kebangkrutan dengan Menggunakan Metode Zmijewski pada PT Matahari Department Store Tbk Periode 2019-2023
This study aims to analyze the bankruptcy prediction of PT Matahari Department Store Tbk using the Zmijewski method. The Zmijewski method, developed in 1984, is one of the most widely used approaches to predict corporate financial distress through the use of financial ratios. The study covers the period from 2019 to 2023 and applies a quantitative research design. The data used in this study are secondary data obtained from the company’s financial reports. Data collection techniques include documentation and literature study, while the data analysis technique applied is the Zmijewski model, which employs three main ratios: return on assets (X1), debt to assets ratio (X2), and current ratio (X3). The results show that in 2019, 2021, and 2022, the X values were -1.92, -0.29, and -0.25, respectively, indicating that PT Matahari Department Store was not predicted to face potential bankruptcy, as the values were below 0. However, in 2020 and 2023, the X values were 1.51 and 0.85, respectively, suggesting that the company had the potential to go bankrupt, as the results exceeded 0. These findings highlight the financial fluctuations experienced by PT Matahari Department Store during the study period, emphasizing the importance of continuous financial performance evaluation and the use of bankruptcy prediction models as an early warning tool for stakeholders and decision makers.
Pengaruh Kombinasi Fitur Cash On Delivery (COD) dan Live Streaming Shopee terhadap Keputusan Pembelian Produk pada Toko Thrift Topi Trouble.Caps Kota Bekasi
The rapid growth of e-commerce has reshaped promotional strategies, shifting them from traditional methods to more interactive approaches. Among these, the introduction of Cash on Delivery (COD) and live streaming features on platforms such as Shopee has gained increasing attention as tools to influence consumer behavior. This study aims to investigate the effect of COD and live streaming on consumer purchase decisions at the thrift hat store Trouble.Caps in Bekasi City. A quantitative research design was employed with 100 respondents selected using a saturated sampling technique, ensuring that all available participants were included. Data were gathered through observation, questionnaires, and interviews, and subsequently analyzed using validity and reliability tests, classical assumption testing, t-tests, f-tests, and the coefficient of determination, assisted by SPSS version 25. The results reveal that both COD and live streaming exert significant partial effects on purchase decisions, each showing a significance value of 0.000. Furthermore, simultaneous testing indicates that these variables collectively influence consumer decisions, with an R Square value of 0.751. This implies that 75.1% of the variation in purchase decisions is explained by COD and live streaming, while the remaining 24.9% is influenced by other factors. The findings underscore the strategic importance of integrating COD and live streaming as complementary features to build consumer trust, enhance interactivity, and increase purchase intention in online retail businesses.
Pengaruh Motivasi, Lingkungan Organisasi, dan Kepuasan Organisasi terhadap Loyalitas Pemain
This study aims to comprehensively examine the influence of Motivation (X1), Organizational Environment (X2), and Organizational Satisfaction (X3) on Player Loyalty (Y) among students who are members of the Budi Luhur University Football Club. The research adopts a quantitative approach with a non-probability sampling technique using a saturated sample, where the entire population of 45 players registered in the club was included as respondents. Data collection was carried out through structured questionnaires, and the analysis was conducted using multiple linear regression assisted by SPSS version 25 and Microsoft Excel 2016 to ensure accuracy and reliability of the statistical calculations. The research was designed to assess not only the direct relationships but also the relative contribution of each independent variable to player loyalty. The findings reveal that Motivation (X1) has a positive and significant effect on Player Loyalty (Y), indicating that higher levels of intrinsic and extrinsic motivation contribute to stronger loyalty to the football club. Similarly, the Organizational Environment (X2) demonstrates a positive and significant effect on Player Loyalty (Y), suggesting that a supportive, inclusive, and well-structured club environment enhances players’ commitment. Furthermore, Organizational Satisfaction (X3) also shows a positive and significant effect on Player Loyalty (Y), implying that satisfaction with organizational processes, leadership, and facilities fosters sustained involvement and loyalty. These results underline the importance of holistic organizational practices in sports clubs and provide practical implications for improving motivation, strengthening organizational environment, and increasing satisfaction to achieve higher levels of loyalty among student players.
Pengaruh Reputasi, Budaya Organisasi, dan Peluang Pengembangan Diri terhadap Loyalitas Atlet
This study aims to examine the influence of reputation, organizational culture, and self-development opportunities on athlete loyalty. The sample in this research consists of all active athletes of Hangtuah Jakarta Basketball Club, totaling 60 individuals, selected using the total sampling method. Data were collected through the distribution of questionnaires developed using a Likert scale as the measurement tool. The data were analyzed with the help of SPSS version 22. The results of the study indicate that all three independent variables reputation, organizational culture, and self-development opportunities partially have a significant influence on athlete loyalty at Hangtuah Jakarta Basketball Club. Specifically, the analysis revealed that reputation significantly affects athlete loyalty, as athletes tend to stay loyal to organizations they believe hold a strong public image and credibility. Furthermore, organizational culture was found to play a critical role in fostering loyalty, with athletes expressing greater commitment when they feel aligned with the club’s values and mission. Lastly, opportunities for self-development were also identified as a major determinant, as athletes who perceive the club as providing personal and professional growth are more likely to stay loyal. This study contributes valuable insights into how sports organizations can enhance athlete retention by focusing on these three key areas, thereby fostering long-term commitment and success. The findings are relevant for sports managers and organizations aiming to improve athlete engagement and loyalty in competitive sports environments.
Pengaruh Brand Image dan Viral Marketing terhadap Keputusan Pembelian Produk Mixue
This study aims to analyze the effect of brand image and viral marketing on purchasing decisions of Mixue products among students of the Business Administration Department at Politeknik Negeri Medan. Mixue is one of the contemporary beverage brands that has experienced rapid growth among university students. This popularity is inseparable from the strong brand image it has built and the viral marketing strategy carried out through social media platforms such as TikTok and Instagram, which successfully attract the attention of the younger generation. The research employed a quantitative approach by collecting numerical data supported with explanatory analysis. Data were obtained through questionnaires distributed to 93 respondents selected using purposive sampling, with specific criteria, namely students who had purchased Mixue products. The data were analyzed using a series of statistical tests, including validity test, reliability test, multiple linear regression, classical assumption test, t-test, F-test, and coefficient of determination (R²), with the assistance of SPSS version 27. The results indicate that, partially, brand image has a positive and significant effect on purchasing decisions of Mixue products among Business Administration students at Politeknik Negeri Medan. Viral marketing also shows a positive and significant partial effect on purchasing decisions. Simultaneously, both brand image and viral marketing have a positive and significant influence on purchasing decisions. These findings highlight the importance of brand perception and digital marketing strategies in shaping consumer behavior, particularly among young generations who are actively engaged with social media platforms.
Analisis Pengaruh Harga, Promosi, dan Pelayanan terhadap Keputusan Menyewa Jasa Mobil di SJ Trans Rent Car
In the current era, the land transportation sector in Indonesia is still in the development stage, both for private and public use. The needs of modern society, which demands that everything be more practical and efficient, has led to an increase in demand for motor vehicles, especially car rental services, every day. This study uses a quantitative method with a focus on analyzing data obtained from questionnaires. The independent variables in this study consist of price (X1), promotion (X2), and service quality (X3), while the dependent variable is customer decision (Y). The research data was collected from 100 respondents who used SJ Trans Rent Car services in Sidoarjo and analyzed statistically using SPSS version 25. The analysis results show a regression model of Y = 1.791 + 0.148X1 + 0.220X2 + 0.227X3 + e. If the values of X1, X2, and X3 are zero, then the Y variable remains at 1.791. However, a one-unit increase in price perception contributes positively to customer decisions, as do effective promotions and good service quality, which have a significant impact on increasing customer decisions. The three variables were found to have a positive relationship with Y, both partially and simultaneously. These findings confirm that the right pricing strategy, effective promotion, and high-quality service are important factors that service providers must consider in order to increase competitiveness and build customer loyalty in the car rental industry.
Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian
This study aims to examine the influence of product quality, price, and promotion on consumer purchase decisions of Compass shoes through the Shopee application in South Jakarta. The research was motivated by the rapid growth of e-commerce in Indonesia, particularly among urban consumers who are digitally literate and highly responsive to marketing stimuli. A total of 100 respondents were selected using a non-probability sampling method with an accidental sampling technique. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS version 22. The findings reveal that product quality, price, and promotion each have a positive and significant effect on purchase decisions. Product quality was identified as a key determinant that enhances consumer trust through durability, comfort, and authentic design, while price competitiveness supports perceived fairness and affordability in a highly competitive digital marketplace. Promotion emerged as the strongest factor, demonstrating the effectiveness of creative digital campaigns, influencer collaborations, and flash sale programs in stimulating consumer interest and driving purchases. These results highlight the importance of integrating product excellence with strategic pricing and innovative promotional activities to influence purchase behavior, especially among Gen Z and millennial consumers. From a theoretical perspective, this study enriches the literature on digital marketing and consumer behavior in the context of local brands competing in online marketplaces. Practically, the findings provide valuable insights for Compass and other local SMEs to formulate effective marketing strategies that align with consumer expectations and strengthen competitiveness in the dynamic e-commerce ecosystem.
Peran Sistem Informasi Manajemen dalam Mendukung Implementasi Instruksi Presiden Indonesia Nomor 9 Tahun 2025 untuk Percepatan Pembentukan Koperasi Desa/Kelurahan: Tinjauan Literatur
Accelerating the formation of cooperatives at the village and sub-district levels is a priority for the Indonesian government, as emphasized in Presidential Instruction Number 9 of 2025, which focuses on strengthening economic independence and equitable development across regions. In this context, the existence of a Management Information Sistem (MIS) plays a strategic role in increasing the efficiency and transparency of cooperative management, including through the use of the official digital platform, the Merah Putih website (https://merahputih.kop.id). This study was conducted using a literature review approach, including the selection of relevant academic articles and government policy documents, with the aim of examining the role of MIS in accelerating the formation and management of village cooperatives. The results of the study indicate that the implementation of MIS and the use of the Merah Putih website can significantly contribute to the effectiveness of administration, coordination among members, and accountability of cooperative financial reporting. However, there are still obstacles that require attention, particularly related to technological readiness, human resource skills, and access to digital infrastructure in rural areas. The implications of these findings emphasize the need for the development of a MIS that is adaptive to the needs of village cooperatives and sustainable policy support that encourages digitalization in the cooperative sector. Thus, this research not only provides an overview of the potential use of information technology in accelerating the strengthening of village cooperatives, but also offers an important contribution to the implementation of government policies in realizing inclusive and sustainable economic development in Indonesia.
Pengaruh Pembagian Kerja, Beban Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di PR Gudang Rasa Srikaton Ringinrejo Kediri
This study aims to determine the effect of Work Division (X1), Work Discipline (X2), and Workload (X3) variables on Employee Performance (Y) at PR Gudang Rasa Srikaton Ringinrejo Kediri. The type of research employed is quantitative with an associative approach. Data collection techniques involved primary data obtained through questionnaires and secondary data derived from company documents. The sampling technique used was a saturated sample, in which the entire population was taken as respondents, resulting in 50 employees as the research sample. The data analysis techniques applied included Validity and Reliability Tests to ensure the quality of the instrument, Classical Assumption Tests to test the feasibility of the model, and Multiple Linear Regression Analysis as the primary method to measure the influence between variables. Furthermore, hypothesis testing was conducted through the t-test, F-test, and the Coefficient of Determination (R²). The partial test results (t-test) show that the work division variable has a positive and significant effect on employee performance with a t-value of 3.611 and a significance of 0.001. The work discipline variable also has a significant effect with a t-value of 2.719 and a significance of 0.009. Meanwhile, workload has a significant effect with a t-value of 2.349 and a significance of 0.023. Simultaneously, the F-test indicates that the three independent variables significantly affect employee performance, with an F-value of 26.652 and a significance of 0.000. The R Square value of 0.635 indicates that 63.5% of the variation in employee performance can be explained by work division, work discipline, and workload, while the remaining percentage is influenced by other factors. Thus, this study concludes that work division, workload, and work discipline, both partially and simultaneously, play an important role in improving employee performance at PR Gudang Rasa Srikaton Ringinrejo Kediri.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan PT Kampung Bali Indah Jakarta Pusat
This study is motivated by the importance of employee performance as a key factor in achieving organizational goals. Optimal performance is significantly influenced by various factors, one of which is workload and the working environment. An unbalanced workload can hinder productivity, while a non-conducive working environment can reduce comfort and work enthusiasm. Therefore, this study aims to analyze the impact of workload and the working environment on employee performance at PT Kampung Bali Indah Jakarta Pusat, both partially and simultaneously. This study uses a quantitative approach with a saturated sample of 52 respondents. Data collection was conducted using questionnaires, and the data were analyzed using SPSS version 25. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that workload has no significant partial effect on employee performance. This indicates that, although excessive workload can affect performance, other factors play a more dominant role in influencing employee performance. In contrast, the working environment has a positive and significant impact on employee performance. A conducive work environment provides comfort for employees to work more effectively and efficiently. Simultaneously, both workload and the working environment significantly affect employee performance, contributing 73.5%. This means that more than 70% of employee performance is influenced by these two factors, while the remaining performance is influenced by other factors not covered in this study. These findings suggest that to improve employee performance, the company should enhance the working environment to better support employee comfort and productivity. On the other hand, workload management should also be adjusted to remain optimal without adding excessive pressure on employees.
Pengaruh Work-Life Balance, Beban Kerja, dan Stres Kerja terhadap Turnover Intention
Labor-intensive garment industries are experiencing significant employment challenges in the post-pandemic era, which has direct implications for the achievement of organizational objectives. This study was conducted to examine the effects of work-life balance, workload, and job stress on turnover intention among employees of PT 3Di Garmentech in West Jakarta. The research employed a quantitative approach with a sample of 70 respondents, selected using a saturated sampling technique, meaning all members of the population were included as respondents. Data collection was carried out through structured questionnaires, and the analysis was conducted using multiple linear regression methods, complemented by interval value interpretation on a Likert scale. The data were processed with the help of Microsoft Excel and SPSS version 26 to ensure accuracy in statistical testing. Findings from the study revealed that workload and job stress significantly and positively influenced turnover intention, indicating that higher levels of these factors increased employees’ desire to leave the company. Meanwhile, work-life balance showed no significant impact on turnover intention, suggesting that despite potential difficulties in balancing personal and professional roles, employees’ decisions to resign were more strongly driven by excessive workload and heightened job stress. These results emphasize the importance for garment companies to manage workload effectively and reduce stress levels to maintain employee retention and organizational stability.
Pengaruh Strategi Pemasaran Digital dan Customer Experience terhadap Minat Beli Konsumen Mitra Baker Old Lambang Sari
The rapid development of digital technology has significantly transformed marketing strategies, particularly in the micro, small, and medium enterprises (MSMEs) sector, including Mitra Baker Old Lambang Sari, which strives to expand its market reach and enhance competitiveness through the adoption of digital marketing. Digital marketing today functions not only as a promotional tool but also as an interactive medium that shapes customer experience at every stage of the consumer journey. This study aims to analyze the extent to which digital marketing strategies and customer experience contribute to consumer purchase intention for Mitra Baker Old Lambang Sari products. A quantitative research design was applied using a survey method, with questionnaires distributed to 100 respondents. The collected data were analyzed using SPSS version 25 through partial tests, simultaneous tests, and the coefficient of determination. The partial test results revealed that both digital marketing strategies and customer experience individually exert a positive and significant influence on purchase intention, as evidenced by a significance value of 0.000 (< 0.05) and t-values exceeding the critical t-table values. Furthermore, the simultaneous test confirmed that the two variables jointly have a significant effect, supported by an F-value of 108.003, which is greater than the F-table value of 3.09, and a significance level of 0.000. The coefficient of determination (R Square) was 0.690, indicating that 69% of the variation in consumer purchase intention is explained by digital marketing strategies and customer experience, while the remaining 31% is influenced by other factors not examined in this study. These findings highlight that implementing effective digital marketing strategies alongside delivering high-quality customer experiences is crucial for enhancing consumer purchase intention in MSMEs within the digital era.
Analisis Strategi Manajemen Risiko Keuangan Perusahaan Petrokimia yang Terdaftar di BEI dalam Menghadapi Volatilitas Ekonomi Global : Studi Berdasarkan Laporan Tahunan 2024
This study aims to analyze the financial risk management strategy of PT. Chandra Asri based on the company's 2024 annual report. As the largest petrochemical company in Indonesia, PT. Chandra Asri faces multiple financial risks including market volatility, credit exposure, liquidity constraints, operational disruptions, and systemic shifts due to global energy transitions. Using a qualitative descriptive approach grounded in the ISO 31000 framework, the study examines how the company identifies, assesses, responds to, and monitors each risk category. The findings reveal that while hedging, credit controls, and liquidity management systems are in place, the decline in net income and working capital indicates areas that require stronger adaptation. Additionally, the study highlights the company's strategic shift toward sustainable practices in response to systemic risks. PT. Chandra Asri's integration of sustainability into its risk management strategy showcases a forward-thinking approach, acknowledging the importance of both financial resilience and environmental responsibility. This research contributes to the understanding of risk management practices in the petrochemical sector and provides valuable insights for developing resilient financial strategies amidst global economic uncertainty. It also offers practical recommendations for improving risk management frameworks, ensuring long-term growth and stability in an increasingly volatile global market
Pengaruh Keuangan di Dompet dan Dompet Digital terhadap Perilaku Konsumtif
The rapid advancement of digital technology has significantly influenced consumer financial behavior, particularly with the widespread adoption of digital wallets. This study aims to analyze the influence of physical wallet money and digital wallet balances on consumptive behavior among young adults. Using a quantitative research approach, data were obtained from 77 respondents through an online survey distributed via social media platforms. The research instrument employed a Likert scale ranging from 1 to 5 to measure three main variables: physical wallet money, digital wallet balance, and consumptive behavior. Data analysis included validity and reliability testing, followed by multiple linear regression using SPSS version 26. The results indicate that both independent variables—physical wallet money and digital wallet balances—have a positive and significant influence on consumptive behavior. However, the influence of digital wallet balances is more dominant than that of physical wallet money. The regression model produced an R-squared value of 0.615, indicating that 61.5% of the variation in consumptive behavior can be explained by the two variables. These findings highlight the psychological impact of the convenience of digital transactions on impulsive buying tendencies. Therefore, enhancing financial literacy is essential in today’s digital economy. Further research is recommended to involve a broader population and consider additional financial technology variables to gain a more comprehensive understanding of digital consumption behavior.
Analisis Kualitas Layanan Pendidikan Menggunakan Metode Service Quality (Servqual)
This study aims to analyze the quality of educational services at SDN Lambangsari 05 Tambun Selatan based on students’ perceptions using the Service Quality (Servqual) method. The background of this research highlights the crucial role of elementary schools in providing quality education services as a fundamental stage in shaping students’ character, social skills, and cognitive abilities. By focusing on students’ perceptions, this study seeks to obtain a realistic picture of service quality from the perspective of the main beneficiaries, namely the students themselves. A qualitative approach was employed, and data collection techniques involved both direct observation of school activities and the distribution of structured questionnaires to 50 fourth-grade students to ensure the validity of the findings. The Servqual method was used to evaluate five service dimensions: Tangibles, Reliability, Responsiveness, Assurance, and Empathy, which together provide a comprehensive assessment of educational service quality. The analysis results show that four dimensions—Reliability, Responsiveness, Assurance, and Empathy—have positive gaps, indicating that the services provided meet or exceed students’ expectations and reflect the school’s commitment to quality. However, the Tangibles dimension shows a small negative gap (-0.03), suggesting the need for improvements in physical aspects such as the cleanliness of classrooms, the availability of learning media, and the maintenance of school facilities. In conclusion, the overall quality of educational services at SDN Lambangsari 05 is considered good, with strong performance in non-physical aspects, although upgrading physical facilities remains essential to enhance student satisfaction and create a more conducive learning environment.
Pengaruh Advertising Selling, Sales Promotion, dan Publicity terhadap Keputusan Pembelian Jasa Transportasi Online Grab
This study investigates the influence of advertising selling, sales promotion, and publicity on purchase decisions for Grab’s online transportation services, focusing on students of the Faculty of Economics at the Islamic University of Kadiri. In today’s competitive market, companies must employ creative promotional strategies to strengthen consumer purchasing behavior, especially for service-based products. Consumer engagement and trust are essential, as higher involvement in seeking information increases the likelihood of purchase. A quantitative research method was applied using multiple linear regression to analyze the effects of the three independent variables, both partially and simultaneously. The study population comprised all students of the Faculty of Economics, with purposive sampling used to select respondents who met specific criteria. Data were collected through structured questionnaires and processed statistically. The findings demonstrate that advertising selling, sales promotion, and publicity each exert a positive and significant influence on purchase decisions. Collectively, these promotional tools also have a significant simultaneous impact on consumer decision-making. The coefficient of determination (R²) is 0.757, showing that 75.7% of the variation in purchase decisions is explained by the three variables, while the remaining 24.3% is influenced by other factors not covered in this research. Overall, effective promotional strategies are proven to play an important role in shaping consumer purchase behavior in online transportation services.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Konsumen pada Restoran La Bella Italia Kota Wisata Cibubur
By developing a good marketing strategy, entrepreneurs can maintain their business today and consumer satisfaction has an important role in a business, shown through consumer attitudes towards purchasing products sold. This study aims to determine the influence of product quality, service quality and price on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. The research method used is quantitative statistics. The population of this study were consumers who visited to make purchases at La Bella Restaurant, Kota Wisata Cibubur. This study uses a simple random sampling technique without certain specific criteria using the Slovin formula approach by distributing questionnaires to 85 respondents. Data collection methods using observation, interviews and questionnaires with data processing using SPSS 25. Based on the results of the study, it shows that product quality has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. Service quality has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur and Price has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. Furthermore, product quality, service quality and price have a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur.
Pengaruh Periklanan (Advertising) dan Harga Terhadap Minat Pembeli di Elshinta Swalayan Sukaraja
This study aims to analyze the simultaneous and partial effects of advertising and price on consumer purchase intention at Elshinta Swalayan Sukaraja. The research employed a quantitative method with a survey approach to collect empirical data from respondents. The sampling technique used was incidental sampling, with a total of 100 consumers who shopped at Elshinta Swalayan Sukaraja. Data were collected through questionnaires and analyzed using multiple linear regression to determine the relationships and effects among the studied variables. The results revealed that advertising and price simultaneously have a significant influence on consumer purchase intention. Partially, advertising has a significant effect on increasing purchase intention through the delivery of persuasive and attractive promotional messages. Meanwhile, the price variable also shows a positive influence, indicating that competitive pricing can strengthen consumers’ purchase decisions. Therefore, this study highlights the importance of integrating promotional strategies and pricing policies to enhance consumer purchase intention and improve the retail store’s competitiveness in the local market.