Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba
Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian
DOI:
https://doi.org/10.61132/nuansa.v3i1.1668Keywords:
Survival Strategy, Competition, Modern MarketAbstract
This thesis aims to determine the competition of the Tifany mini market business with other modern markets in Muara Bulian sub-district and to determine the marketing strategy of the Tifany Mini Market to survive the competition of the modern market in Muara Bulian sub-district. This study uses a qualitative approach with data collection methods by conducting observations, interviews, documentation and drawing conclusions. The results of the research conclusions obtained from interviews with informants revealed that, 1) the competition in the retail business in the city of Muara Bulian Jambi is indeed very tight, this is because more modern retailers have emerged such as Alfamart and Indomart, so that retailers from the area themselves must be ready to compete, 2) What makes the Tifany Mini Market survive in the midst of the booming modern retail business is in the success of the Tifany Mini Market, the first thing to do is to maintain product quality, in addition to the quality of service and trust in consumers for loyal customers are allowed to be in debt so that consumers remain loyal to the Tifany Mini Market. In addition, continuing to add appropriate and more adequate facilities so that customers feel safe and comfortable when they are in the store and supported by a strategic location makes the Tiffany Mini Market able to successfully survive and compete amidst the booming retail business.
Downloads
References
Adiwijaya, M. (2010). 8 jurus jitu mengelola bisnis ritel ala Indonesia. PT Elex Media Komputindo Kelompok Gramedia.
Agus Sucipto. (2011). Studi kelayakan bisnis. UIN Maliki Press.
Alma, B. (2014). Manajemen bisnis syariah. Alfabeta.
Al-Qur’an Digital. (n.d.). Al-Qur’an in Word Indonesia Versi 1.3. QS. An-Nisa Ayat 29.
Arfan Pratama. (2017). Dampak waralaba dan minimarket terhadap pasar tradisional (Studi kasus Pasar Induk Bandar Jaya Lampung Tengah) [Skripsi, IAIN Metro].
Asnawi, N., & Fanani, M. A. (2017). Pemasaran syariah. PT Raja Grafindo Persada.
Bayanuloh, I. (2015). Marketing syariah. Deepublish.
Dwi Suhartanto. (2017). Ritel pengelolaan dan pemasaran. Alfabeta CV.
Etika Sabariah. (2016). Manajemen strategis. Pustaka Pelajar.
Fajriah, L. W. (2018). Strategi pemasaran dalam meningkatkan penjualan tahu Baxo Ibu Pudji Ungaran dalam perspektif ekonomi Islam [Skripsi, Universitas Islam Negeri Walisongo].
Himawati, D., & Nuryakin, C. (2017). Keberadaan ritel modern dan dampaknya terhadap pasar tradisional di DKI Jakarta. Jurnal Ekonomi dan Pembangunan Indonesia, 17(2), 196. Diunduh pada 30 Oktober 2019, pukul 22:00 WIB.
Jamila. (2022, November). Wawancara Pemilik MM [Wawancara langsung].
Maldina, E. Y. (2016). Strategi pemasaran Islami dalam meningkatkan penjualan pada Butik Calista [Skripsi, UIN Raden Fatah Palembang].
Moleong, L. J. (2017). Metodologi penelitian kualitatif. Remaja Rosdakarya.
Mursid, M. (2014). Manajemen pemasaran. Bumi Aksara.
Ni’matin, A. A. (2015). Implementasi syariah marketing dalam meningkatkan kepuasan nasabah pada Bank Syariah Mandiri Kantor Cabang Pembantu (KCP) Ambarukmo Yogyakarta [Skripsi, Universitas Islam Negeri Sunan Kalijaga Yogyakarta].
Nurhisam, L. (2017). Etika marketing syariah. Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah, 4(2).
Peraturan Presiden Republik Indonesia Nomor 112 Tahun 2007 tentang penataan dan pembinaan pasar tradisional, pusat perbelanjaan, dan toko modern, Pasal 4 ayat (1) huruf (a) dan (b).
Rokib. (2019). Analisis strategi marketing syariah dalam menghadapi persaingan bisnis waralaba [Skripsi, Institut Agama Islam Bunga Bangsa Cirebon].
Saadah, L. (2018). Analisis jual beli online ditinjau dari perspektif ekonomi Islam (Studi pada Onlineshop Basis Svhent Cirebon) [Skripsi, Institut Agama Islam Bunga Bangsa Cirebon].
Sabili, H. (2022, November). Wawancara Pemilik MM [Wawancara langsung].
Solihin, I. (2012). Manajemen strategik. Erlangga.
Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Sule, E. T., dkk. (2016). Manajemen bisnis syariah. Refika Aditama.
Sutanto, H., & Umam, K. (2013). Manajemen pemasaran bank syariah. Pustaka Setia.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
