Transformasi Digital dalam Proses Operasional

Studi Kualitatif pada Bisnis Kuliner Berbasis Online

Authors

  • Nazla Sabirah Universitas Islam Negeri Sumatera Utara
  • Nibi Nazwa Quinita Tanjung Universitas Islam Negeri Sumatera Utara
  • Salsabila Rahma Universitas Islam Negeri Sumatera Utara
  • Arsyadona Arsyadona Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61132/nuansa.v3i3.1950

Keywords:

digital transformation, operational processes, culinary business, MSMEs, digital platforms

Abstract

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.

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References

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Published

2025-06-20

How to Cite

Nazla Sabirah, Nibi Nazwa Quinita Tanjung, Salsabila Rahma, & Arsyadona Arsyadona. (2025). Transformasi Digital dalam Proses Operasional: Studi Kualitatif pada Bisnis Kuliner Berbasis Online. Jurnal Nuansa : Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 3(3), 216–222. https://doi.org/10.61132/nuansa.v3i3.1950

Issue

Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah

Section

Articles

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Copyright (c) 2025 Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah

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