Penerapan Marketing Mix Pada Usaha Dompet Kain Perca Untuk Meningkatkan Santripreneur Di Pondok Al-Ghuroba

Susetyowati Sofia; Rokhimah Rokhimah; Andi Hasrun; Sartika Sartika; Marpiana Marpiana; Iqli Salbiah Ali; Nur Cahyani Fitriana Takbir; Salfira Salfira

doi:10.61132/nuansa.v1i2.233

Authors

Susetyowati Sofia Universitas Muhammadiyah Sorong
Rokhimah Rokhimah Institut Agama Islam Negeri Sorong
Andi Hasrun Institut Agama Islam Negeri Sorong
Sartika Sartika Universitas Muhammadiyah Sorong
Marpiana Marpiana Universitas Muhammadiyah Sorong
Iqli Salbiah Ali Universitas Muhammadiyah Sorong
Nur Cahyani Fitriana Takbir Universitas Muhammadiyah Sorong
Salfira Salfira Universitas Muhammadiyah Sorong

DOI:

https://doi.org/10.61132/nuansa.v1i2.233

Keywords:

marketing mix, santripreneur, patchwork

Abstract

Community service by implementing a marketing mix in the patchwork wallet business to increase santripreneurs at Pondok Al-Ghuroba. The activity aims to create students to become reliable entrepreneurs. With the santripreneur program, the students will be motivated, will receive entrepreneurial knowledge, and will be trained in earnest in order to gain experience. The team made a patchwork wallet innovation. Patchwork is leftover fabric from sewing, at first glance, patchwork has no benefits and tends to be thrown away, but the team from group 4 innovates by utilizing patchwork into something useful. Through this wallet innovation, we are able to turn the remaining pieces of cloth into a product that has high economic value. Meanwhile, the marketing team provided assistance in implementing the marketing mix for patchwork quilt products that were ready to be marketed. Product implementation, pricing implementation, distribution implementation and promotion implementation are taken into consideration in the marketing planning process. The method of implementation in the activity is observation, licensing, preparation, implementation, discussion, reinforcement of the material

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