Analisis Sistem Pengelolaan dan Keunggulan Kompetitif Bisnis Rumah Kos di Kawasan Industri Baja Sidoarjo

Rofik Poerbowo; Syamsul Arifin; Abu Darim; Nuryadi Nuryadi

doi:10.61132/nuansa.v4i3.2864

Authors

Rofik Poerbowo Sekolah Tinggi Ilmu Ekonomi Pemuda
Syamsul Arifin Sekolah Tinggi Ilmu Ekonomi Pemuda
Abu Darim Universitas KH. Abdul Chalim
Nuryadi Nuryadi Sekolah Tinggi Ilmu Ekonomi Pemuda

DOI:

https://doi.org/10.61132/nuansa.v4i3.2864

Keywords:

Boarding House Business, Competitive Advantage, Management, Security, Service Quality

Abstract

This study aims to analyze the management system and competitive advantage of boarding house businesses in the steel industrial area of Sidoarjo. A qualitative approach with a case study method was employed involving three boarding houses managed by Ibu Amariyah, Ibu Siti Rumaningsih, and Umi Husen. Data were collected through interviews, observations, and documentation, and analyzed interactively through data condensation, data presentation, and conclusion drawing and verification. The findings indicate that the boarding houses apply an owner-managed system, in which owners are directly involved in administration, payments, resident services, maintenance, and supervision. Competitive advantage is established through a combination of strategic location, competitive pricing, facilities, cleanliness, comfort, security, service quality, and personal relationships between owners and residents. Personal service and familial relationships represent important sources of differentiation. However, manual administrative processes and dependence on owners remain limitations. Therefore, digitalization of administration and promotional activities is recommended while maintaining the personal service characteristics that constitute a key competitive strength.

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