Pengaruh Green Marketing, Sosial Media Marketing, Dan Promosi Terhadap Keputusan Pembelian Pada Mekar Swalayan Kediri

Authors

  • Erlia Novita Sari Universitas Islam Kadiri
  • Deby Santyo Rusandy Universitas Islam Kadiri
  • Anita Sumelvia Dewi Universitas Islam Kadiri

DOI:

https://doi.org/10.61132/nuansa.v1i4.339

Keywords:

Green Marketing, Social Media Marketing, Promotion

Abstract

This research discuesses the loss of Green Marketing, Social Media Marketing, and Promotion of Purchase Decisions in Mekar Swalayan Kediri. this research aims to find out the result of the influence of green marketing, sosial media marketing, and promotion on purchasing decisions in Mekar Swalayan Kediri. the method in this research in quantitative. Data collection techniques using primary data and secondary data. Sampling in this study using purposive sampling teachnique with 99 customers. Data processing uses validity test, reliability test, classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination (R2). There is a partial effect between Green Marketing on Purchase Decision where the results of the t test obtained a significant value of 0,009 < 0,05. There is a partial effect between Social Media Marketing on Purchase Decision where the results of the t test show a significance value of 0,011 < 0,05. There is a partial effect between Promotion on Purchase Decision wehere the results of the t test obtained a significance value of 0,002 < 0,05. There is a simultaneous effect of Green Marketing, Social Media Marketing, and Promotion on Purchase Decision where the results of the F test get a significance value of 0,000 < 0,05.

Downloads

Download data is not yet available.

References

Agung, A. P. A. (2012). Metodologi Penelitian Bisnis. Universitas Brawijaya Press.

Al Bakry, Ahmad. (2007). Mengantisipasi Isu Green Customer Melalui Proactive Corporate Environmental Management (PCEM) Manajemen Lingkungan. Usahawan No 12 Desember 2007.

Armstrong, Kotler (2015), “Marketing an Introducing Prentice Hall twelfth edition” , England : Pearson Education, Inc

Arikunto, S. (2012). Prosedur Penelitian Suatu Pendekatan Praktek. Raneka Cipta.

Arseculeratne, Dinuk and Rashad Yazdanifard. (2014). How Green Marketing Can Create a Sustainable Competitive Advantage for a Business. International Business Research. 7: 130-137

Dahlstrom, Robert. (2011). Green Marketing Management. South-Western: Cengage Learning.

Delafrooz, Narges, Mohammad Taleghani, dan Baharen Nouri. (2014). Effect of

Ghozali, Imam. (2009). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang : UNDIP. green marketing on consumer purchase behaviour

Gunelius, S. (2011). 30-Minute Social Media Marketing. United States: McGrawHill Companies.

Kotler dan Keller. (2016). Manajemen Pemasaran edisi ke enam belas jilid 1 dan 2 dialih bahasakan oleh Bob Sabran, Jakarta: Erlangga

Kotler, Amstrong. (2016). Principles of Marketing Sixteenth Edition Global Edition. England. Pearson Education Limited.

Kotler, K.(2009). Manajemen Pemasaran 1.Edisi ketiga belas. Jakarta: Erlangga Kotler, Phillip dan Kevin Lane Keller.(2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2. Jakarta: PT. Indeks. 56

Lupiyoadi, Rambat & A. Hambdani. (2006). Manajemen Pemasaran Jasa. Edisi 2. Jakarta: Salemba Empat.

Mileva, L., & Dh, Ahmad Fauzi. (2018). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian ( Survei Online pada Mahasiswa Sarjana Jurusan Ilmu Administrasi Bisnis Angkatan 2014 / 2015 Fakultas Ilmu Administrasi Universitas Brawijaya yang Membeli Starbucks. Jurnal Administrasi Bisnis (JAB), 58(1),

Nabil Iblasi, W., Bader, D. M., & Ahmad Al-Qreini, S. (2016). The Impact of Social Media as a Marketing Tool on Purchasing Decisions (Case Study on SAMSUNG for Electrical Home Appliances). International Journal of Managerial Studies and Research (IJMSR), 4(1), 14–28. www.arcjournals.org

Peter, J. Paul and Jerry C. Olson. 2000. Consumer Behavior. Perilaku Konsumen dan Strategi Pemasaran. Edisi 4. Alih bahasa: Damos Sihombing. Jakarta: Erlangga.

Polonsky, M.J. (1994). An Introduction to Green Marketing. Electronic Green Journal. 1(2)

Priansa, D. J. (2016). Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. (Alfabeta, Ed.). Bandung.

Rangkuti, Freddy. (2009). Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communicastion. Jakarta: PT Gramedia Pustaka Utama.

Rusiadi, D. (2009). Metode Penelitian. USU Press.

Sugiyono. (2010). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta. Swasta Basu. 2002. Azas- Azas Pemasaran. Yogyakarta : Liberty

Sutisna. 2012. Perilaku Konsumen dan Komunikasi Pemasaran. Bandung : PT. Remaja Rusdakarya

Swastha, Basu dan Irawan, 2005. Manajemen Pemasaran Modern. Yogyakarta: Liberty.

Tjiptono, F. (2017). Pemasarasan Jasa- Prinsip, Penerapan, dan Penelitian. Andi Offset. Yogyakarta.

Tracy L. Tuten. (2020). Social Media Marketing (4th editio). SAGE Pulications Ltd.

Tsitsi, E. a. (2013). The Adoption of Social Media Marketing in South Africans Banks. European Business Review, 25:4, 366.

Ujang, S., & Djunaidi, A. (2011). Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam penciptaan nilai bagi pemegang saham. Jakarta: Inti Prima Promosindo.

Ulber, S. (2012). Metode Penelitian Social. PT. Refika Aditama.

Wibowo, L. A. dan D. J. P. (2017). Manajemen Komunikasi dan Pemasaran. Bandung: Alfabeta

Winardi. 2002, Asas-asas Mrketing, Edisi Ketiga, Penerbit Liberty: Yogyakarta.

Downloads

Published

2023-10-09

How to Cite

Erlia Novita Sari, Deby Santyo Rusandy, & Anita Sumelvia Dewi. (2023). Pengaruh Green Marketing, Sosial Media Marketing, Dan Promosi Terhadap Keputusan Pembelian Pada Mekar Swalayan Kediri. Jurnal Nuansa : Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 1(4), 39–50. https://doi.org/10.61132/nuansa.v1i4.339

Similar Articles

<< < 1 2 3 4 

You may also start an advanced similarity search for this article.