Strategi Pengelolaan Budidaya dalam Industri Udang: Tinjauan Produktivitas Budidaya Udang
DOI:
https://doi.org/10.61132/nuansa.v2i2.994Keywords:
Marketing strategy, farming, vannamei shrimpAbstract
Vannamei shrimp marketing and cultivation strategies highlight how entrepreneurs can take advantage of existing strengths and opportunities to maximize profits and business growth. Through SWOT analysis, the proposed strategy includes increasing seed production and quality, recruiting experts to increase production and promotion, as well as managing threats and weaknesses with effective strategies. This strategy aims to optimize market segmentation, targeting, positioning and marketing mix, with an emphasis on the importance of adapting to changing business conditions and active support from the government in overcoming regulatory obstacles. This study explores the economic and social impacts of vannamei shrimp farming in Ivory Coast villages, identifying factors that contribute to community well-being, including access to resources, work ethic, and economic motivation, as well as challenges faced, such as lack of financial support from local government . The recommendations given emphasize the importance of government support, improving farmer skills, and further research focusing on the welfare of shrimp farm workers. By implementing effective marketing strategies and paying attention to sustainable development and utilization of coastal and marine resources, this research proposes that vannamei shrimp cultivation can not only develop but also contribute significantly to the economic and social welfare of society.
Downloads
References
Amrial, Y., & Rahayu, E. (2021). Evaluasi program pemberdayaan petambak pada budidaya udang vannamei oleh PT Infishta di Kecamatan Blanakan Kabupaten Subang. Jurnal Pembangunan Manusia, 2(2), 4.
Arsad, S., Afandy, A., Purwadhi, A. P., Betrina, M. V., Saputra, D. K., & Retno Buwono, N. (2017). Study of vaname shrimp culture (Litopenaeus vannamei) in different rearing systems.
Boyd, C. E., & McNevin, A. A. (2021). Aerator energy use in shrimp farming and means for improvement. Journal of the World Aquaculture Society, 52(1), 6–29. https://doi.org/10.1111/jwas.12753
Henan, Z., Tebay, S., Bawole, R., Sala, R., Boli, P., & Purba, G. Y. (2021). Strategi pengelolaan perikanan udang pasca moratorium perikanan di Provinsi Papua Barat. Jurnal Sumberdaya Akuatik Indopasifik, 5(2), 181-192.
Irwanto, T., Novrianda, H., & Wasi, D. (2018). Strategi pemasaran udang vannamei pada tambak udang PT. Cendana Prioritas Lestari Kabupaten Bengkulu Tengah. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 6(1). https://doi.org/10.37676/ekombis.v6i1.443
Islam, M. R., & Tabeta, S. (2019). Shrimp vs prawn-rice farming in Bangladesh: A comparative impacts study on local environments and livelihoods. Ocean and Coastal Management, 168, 167–176. https://doi.org/10.1016/j.ocecoaman.2018.11.004
Jamal, M., & Perikanan dan Ilmu Kelautan, F. (2023). Tingkat pemanfaatan udang karang (Panulirus spp) berdasarkan pendekatan model produksi surplus di perairan Kabupaten Pangkep. Journal of Indonesian Tropical Fisheries (JOINT-FISH, 6(1)).
Kais, S. M., & Islam, M. S. (2019). Perception of climate change in shrimp-farming communities in Bangladesh: A critical assessment. International Journal of Environmental Research and Public Health, 16(4). https://doi.org/10.3390/ijerph16040672
Karim, M. F., Zhang, X., & Li, R. (2019). Dynamics of shrimp farming in the southwestern coastal districts of Bangladesh using a shrimp yield dataset (SYD) and Landsat satellite archives. Sustainability (Switzerland), 11(17). https://doi.org/10.3390/su11174635
Kusyairi, A., Trisbiantoro, D., Oetami Madyowati, S., & Pertanian Universitas SoetomoSurabaya, F. (2019). Budidaya udang vannamei (Litopenaeus vannamei) di lahan pekarangan Kelurahan Pakis Kecamatan Sawahan Kota Surabaya. Retrieved from http://jurnal.untag-sby.ac.id/index.php/jpm17
Luu, Q. H., Nguyen, T. B. T., Nguyen, T. L. A., Do, T. T. T., Dao, T. H. T., & Padungtod, P. (2021). Antibiotics use in fish and shrimp farms in Vietnam. Aquaculture Reports, 20. https://doi.org/10.1016/j.aqrep.2021.100711
Madjid, R., Yusuf, H., Kamaluddin, M., & Putera, A. (2021). Analisis pemasaran hasil panen udang vaname desa Teppoe Kecamatan Poleang Timur Kab. Bombana. JMK, 13(2). Retrieved from http://ojs.uho.ac.id/index.php/manajemen
Pemasaran, S., Udang, G., Litopenaeus, V., Di, Lamongan, K., Fanni, N. A., Prihatini, S., & Syarof, M. A. (2020). Marketing strategy of white shrimp (Litopenaeus vannamei) in Lamongan District. Jurnal Grouper, 11(2), 11–17.
Ray, S., Mondal, P., Paul, A. K., Iqbal, S., Atique, U., Islam, M. S., ... Begum, S. (2021). Role of shrimp farming in socio-economic elevation and professional satisfaction in coastal communities of Southern Bangladesh. Aquaculture Reports, 20. https://doi.org/10.1016/j.aqrep.2021.100708
Ricky R. (2020). Strategi pengembangan usaha tambak udang Ud. Sumber Hasil Kalimantan. Agora, 8(2).
Sutoyo, I., Rahma, I. F., & Harahap, M. I. (2022). Dampak usaha tambak udang vanname dalam meningkatkan kesejahteraan ekonomi masyarakat Desa Pantai Gading. EKOMA : Jurnal Ekonomi, 1(2).
Yuristia, R., Badrudin, R., & Asona, H. M. L. (2023). Strategi pemasaran udang vaname (Litopenaeus vannamei) di PT. DPP Kabupaten Kaur. Jurnal Pembangunan Manusia, 2(2), 4.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.