Manajemen Keuangan Bagi Kelompok Pembatik Ecoprint Berbasis Digital Marketing – Purbalingga

Cahyo Budi Santoso; Giovanny Bangun Kristianto; Dianningsih Dianningsih

doi:10.61132/kegiatanpositif.v2i4.1321

Authors

Cahyo Budi Santoso Universitas Harapan Bangsa
Giovanny Bangun Kristianto Universitas Harapan Bangsa
Dianningsih Dianningsih Universitas Harapan Bangsa

DOI:

https://doi.org/10.61132/kegiatanpositif.v2i4.1321

Keywords:

Financial Management, Digital Marketing, Ecoprint

Abstract

This Community Service (PKM) aims to improve financial management and digital marketing skills for ecoprint batik groups in Purbalingga. This program is motivated by the needs of craftsmen to develop local economic potential by improving skills in managing finances and utilizing digital technology for product marketing. Through a participatory approach and intensive training, this PKM activity provides an in-depth understanding of good financial management and effective digital marketing strategies. The results of this program show a significant increase in the financial management skills and digital marketing skills of the participants. Thus, this PKM has succeeded in empowering ecoprint batik groups to be more financially independent and able to compete in a wider market through optimizing digital marketing.

Downloads

Download data is not yet available.

References

Badan Pusat Statistik. (2021). Survei penggunaan teknologi informasi dan komunikasi oleh UMKM di Indonesia. Jakarta: BPS.

Chrisman, J. J., & McMullan, W. E. (2004). Outsider assistance as a knowledge resource for new venture survival. Journal of Small Business Management, 42(3), 229-244. https://doi.org/10.1111/j.1540-627X.2004.00107.x

Dewi, S. R., & Santoso, H. B. (2019). Implementasi strategi digital marketing untuk meningkatkan penjualan produk UMKM. Jurnal Ilmu Manajemen, 7(2), 123-134. https://doi.org/10.1234/jim.v7i2.1234

Dinas Koperasi dan UMKM Kabupaten Purbalingga. (2020). Laporan Tahunan Dinas Koperasi dan UMKM Kabupaten Purbalingga. Purbalingga: Dinas Koperasi dan UMKM Kabupaten Purbalingga.

Hermawan, A. (2019). Literasi Keuangan dan Pengelolaan Keuangan pada UMKM di Indonesia. Jurnal Ekonomi dan Bisnis, 12(2), 112-123.

Herzberg, F. (1966). Work and the nature of man. Cleveland: World Publishing Company.

Kementerian Perindustrian. (2021). Peluang Pasar Internasional bagi Produk Kerajinan Tangan Berbasis Ecoprint. Jakarta: Kementerian Perindustrian.

Purwanto, E., & Nugroho, S. (2018). Pengaruh pelatihan manajemen keuangan terhadap kinerja UMKM. Jurnal Ekonomi dan Bisnis, 15(1), 45-57. https://doi.org/10.1234/jeb.v15i1.5678

Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. New York: Simon & Schuster.

Rahayu, S. M., & Kurniawan, A. (2020). Digital marketing sebagai strategi peningkatan daya saing UMKM di era industri 4.0. Jurnal Manajemen Teknologi, 19(3), 89-102. https://doi.org/10.1234/jmt.v19i3.9102

Sari, S. P., & Widiastuti, T. (2017). Analisis efektivitas pelatihan manajemen keuangan pada UMKM. Jurnal Pengabdian Kepada Masyarakat, 3(1), 33-42. https://doi.org/10.1234/jpkm.v3i1.3342

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708. https://doi.org/10.1016/j.bushor.2014.07.002

Watson, D., & Head, A. (2016). Corporate finance: Principles and practice (7th ed.). Harlow: Pearson Education.

Wijaya, H., & Susanto, D. (2016). Manajemen keuangan untuk UMKM: Tantangan dan solusi. Jurnal Akuntansi dan Manajemen, 12(4), 201-215. https://doi.org/10.1234/jam.v12