Strategi Menghadapi Persaingan Bisnis Pada UMKM Di Kabupaten Tangerang

Authors

  • Puji Rahayu Universitas Muhammadiyah Tangerang
  • Joko Supono Universitas Muhammadiyah Tangerang
  • Andri Zalmi Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.61132/kegiatanpositif.v1i3.313

Keywords:

Strategies, SWOT, Business

Abstract

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.

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References

Solihin, D., & Wibawanto, E. (2020). Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pelanggan Dalam Memilih Klub Basket Satria Indonesia Tangerang Selatan. Jurnal Pemasaran Kompetitif.

Muniroh, L., Yudhawati, D., & Hurriyaturrohman, (2017). Pelatihan Pemasaran Secara Online Pada UMKM Tas Di Bojong Rangkas Ciampea Kabupaten Bogor. Prosiding LPPM UIKA Bogor, [S.l.], p. 75-82.

Rintho, R. R. (2018). E-Commerce Menciptakan Daya Saing Melalui Teknologi Informasi. Yogyakarta : Deepublis

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Published

2023-09-21

How to Cite

Puji Rahayu, Joko Supono, & Andri Zalmi. (2023). Strategi Menghadapi Persaingan Bisnis Pada UMKM Di Kabupaten Tangerang. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 1(3), 107–112. https://doi.org/10.61132/kegiatanpositif.v1i3.313

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