Perancangan Logo dan Standar Manual Grafis untuk Membangun Citra Identitas Badan Usaha Milik Desa Sukses Bersama Simpang
DOI:
https://doi.org/10.61132/kegiatanpositif.v1i4.467Keywords:
Graphic Manual Standards, Logo, Visual Identity, Village-Owned EnterprisesAbstract
A logo is a medium for communicating values, goals, and creating an impression of professionalism from an institution. Meanwhile, standard logo graphic manuals are a medium for communicating values, goals, and creating an impression of professionalism from an institution. These two elements are interrelated and inseparable. This journal discusses visual identity design, especially logos and graphic manual standards for the Sukses Bersama Simpang Village-Owned Enterprise which is implemented in the Merdeka College Competency Program (PKKM). Village Development Students at the East Java "Veteran" National Development University, Visual Communication Design Study Program were assigned to create a new logo design and standard graphic manual for the business entity. This design was carried out by means of direct observation, interviews and data collection through SWOT analysis. The aim of this design is to facilitate the identification of the Sukses Bersama Simpang Village-Owned Enterprise, reflect the institution's values and mission, and improve its image and reputation. Benefits include providing an impression of professionalism, increasing trust, and creating a strong, consistent identity. This program is carried out with the aim of community service carried out in Simpang Village, Prambon District, Sidoarjo Regency
Downloads
References
Adler, Patricia A., & Adler, Peter. Membership Roles in Field Research, Newbury Park, CA: Sage Publication. (1987).
Cenadi, C. S. Corporate Identity, Sejarah dan Aplikasinya, Jakarta: Universitas Kristen Petra. (1999).
Ferrel, O.C & D, Harline. Marketing Strategy. South Western: Thomson
Corporation. (2005).
Kusrianto, Adi. Pengantar Desain Komunikasi Visual. Surabaya : Penerbit Andi. (2006).
Muammar Alkadafi. Penguatan Ekonomi Masyarakat Melalui Pengelolaan Kelembagaan Badan Usaha Milik Desa Menuju Asean Economic Community. (2015). Jurnal El-Riyasah 5, no. 1 (2015), hlm. 32–40.
Rangkuti, Fressy. Analisis SWOT Teknik Membedah Kasus Bisnis, Jakarta:
Penerbit PT Gramedia Pustaka Utama. (2004).
Rustan, Surianto. Mendesain Logo. Jakarta: PT Gramedia Pustaka Utama. (2009).
Sularko, dkk. How to They Think? Rekaman proses pembuatan Aset perusahaan paling berharga . Jakarta: Mosher. (2008).
Suwardikun, W, Didit. Merubah citra melalui perubahan logo. Bandung: ITB Library. (2000).
Suwondo Chandra Kusuma Putra, Ratih Nur Pratiwi. Pengelolaan Alokasi Dana Desa Dalam Pemberdayaan Masyarakat Desa (Studi Pada Desa Wonorejo Kecamatan Singosari Kabupaten Malang). Jurnal Administrasi Publik 1, no. 6 (2012), 1203–1212.
Wheeler, A. Designing Brand Identity: An Essential Guide for the Entrrie Branding Team. New Jersey: John Wiley & Sons, Inc. (2009).
Widada, S. Journal Enriching Corporate Identity dalam Perancangan Graphic Standard Manual. . (2008).
