Optimalisasi Digital Marketing dan Legalitas Pengembangan Usaha Mikro Kecil dan Menengah (U.M.Km) di Desa Mojowono Kabupaten Mojokerto

Authors

  • Ratih Dwi Pangestu Universitas Mayjen Sungkono
  • Ana Indrawati Universitas Mayjen Sungkono
  • Wyda Lusiana Universitas Mayjen Sungkono
  • Novellita Sicillia Anggraini Universitas Mayjen Sungkono
  • Cindy Alisia Artanty Universitas Mayjen Sungkono
  • Moh. Kamaluddin Universitas Mayjen Sungkono
  • Jaka Prima Universitas Mayjen Sungkono

DOI:

https://doi.org/10.61132/kegiatanpositif.v2i2.999

Keywords:

Digital Marketing, Micro Small and Medium Enterprises (UMKM), Legality

Abstract

This community service was carried out in Sumbersari Hamlet, Community Service Activities were carried out in Mojowatesrejo Village, Kemlagi District, Mojokerto Regency with the target of understanding Digital Marketing Optimization and the Legality of Micro, Small and Medium Enterprises Development (U.M.K.M). Carrying out community service, the main aim of this activity is to increase insight and knowledge regarding Optimization of Digital Marketing and the Legality of Micro, Small and Medium Enterprises (UMKM) Development in Mojowono Village. In order to obtain and support a conducive working atmosphere, work together to build productive partnerships. Therefore, the socialization carried out in Mojowono Village, Kemlagi District, Mojokerto Regency is very important to carry out. Other objectives include providing an understanding of technological advances that must be utilized properly so that they can increase income in society. This business activity must of course be maximized and must be equipped with a business permit so that it can provide certainty and legal protection for Micro, Small and Medium Enterprises(UMKM)

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References

Aliyah, A. H. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Kesejahteraan Masyarakat. WELFARE Jurnal Ilmu Ekonomi, 3(1), 64–72. https://doi.org/10.37058/wlfr.v3i1.4719

Bismala, L. (2017). Model Manajemen Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Efektivitas Usaha Kecil Menengah. Jurnal Entrepreneur dan Entrepreneurship, 5(1), 19–26. https://doi.org/10.37715/jee.v5i1.383

Sony Hendra Permana. (2017). STRATEGI PENINGKATAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI INDONESIA Strategy of Enhancement on the Small and Medium-Sized Enterprises (SMES) in Indonesia Sony Hendra Permana. Strategi Peningkatan Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Indonesia, 1–11. http://news.detik.com/

Wika Undari, Anggia Sari Lubis. (2021). Usaha Mikro Kecil Dan Menengah (Umkm) Dalam Meningkatkan Kesejahteraan Masyarakat. Jurnal Penelitian Pendidikan Sosial Humaniora, 6(1), 32–38. https://doi.org/10.32696/jp2sh.v6i1.702

Aliyah, A. H. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Kesejahteraan Masyarakat. WELFARE Jurnal Ilmu Ekonomi, 3(1), 64–72. https://doi.org/10.37058/wlfr.v3i1.4719

Bismala, L. (2017). Model Manajemen Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Efektivitas Usaha Kecil Menengah. Jurnal Entrepreneur dan Entrepreneurship, 5(1), 19–26. https://doi.org/10.37715/jee.v5i1.383

Sony Hendra Permana. (2017). STRATEGI PENINGKATAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI INDONESIA Strategy of Enhancement on the Small and Medium-Sized Enterprises (SMES) in Indonesia Sony Hendra Permana. Strategi Peningkatan Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Indonesia, 1–11. http://news.detik.com/

Wika Undari, Anggia Sari Lubis. (2021). Usaha Mikro Kecil Dan Menengah (Umkm) Dalam Meningkatkan Kesejahteraan Masyarakat. Jurnal Penelitian Pendidikan Sosial Humaniora, 6(1), 32–38. https://doi.org/10.32696/jp2sh.v6i1.702

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Published

2024-06-19

How to Cite

Ratih Dwi Pangestu, Ana Indrawati, Wyda Lusiana, Novellita Sicillia Anggraini, Cindy Alisia Artanty, Moh. Kamaluddin, & Jaka Prima. (2024). Optimalisasi Digital Marketing dan Legalitas Pengembangan Usaha Mikro Kecil dan Menengah (U.M.Km) di Desa Mojowono Kabupaten Mojokerto . Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 2(2), 117–126. https://doi.org/10.61132/kegiatanpositif.v2i2.999

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