Workshop Pemberdayaan UMKM Di Desa Wonokerto Di Era 5.0 Menggunakan Strategi Digital Marketing

Authors

  • Siska Dewi Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
  • Anni Safitri Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
  • Kusuma Wijaya Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
  • Mukhsin Hadi Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
  • Ammilatuzzahro Ammilatuzzahro Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan
  • Slamet Lutfi Maulana Institut Teknologi dan Sains Nahdlatul Ulama Pekalongan

DOI:

https://doi.org/10.61132/kegiatanpositif.v1i2.713

Keywords:

Digital Marketing, E-Commerce, UMKM

Abstract

This community service activity aims to overcome the problems of UMKM in Wonokerto village, Bandar sub-district. The main problems faced by UMKM players are packaging, lack of business permits, and digital marketing of products. This is the background for community service activities carried out by a team of accounting lecturers at the Institute of Technology and Science Nahdlatul Ulama Pekalongan. The theme of this service is the UMKM Empowerment Workshop in Wonokerto Village in the 5.0 Era Using Digital Marketing Strategies. The aim of this community service is to educate UMKM players about the concept of making attractive packaging, how to obtain business permits and how to market products digitally. The methods used in community service activities are field observation, preparing activity plans, creating activity materials, implementing activities as well as monitoring and evaluation. This service can open the minds of UMKM in Wonokerto village, Bandar sub-district, so that they can develop themselves through digital marketing training which can later improve economic prosperity in the future.

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References

Ascharisa Mettasatya Afrilia. 2018. Digital Marketing Sebagai Strategi Komunikasi. Jurkom, Riset Komunikasi1 (1). Hal 147–157.

Fatimah, S., Zulfikar, M. H., & Mansir, F. (2021). Pemberdayaan Panti Asuhan Melalui Pengelolaan Kegiatan Pada Bidang Lingkungan Dan Pertanian Di Panti Asuhan Putri Muhammadiyah Pakem Yogyakarta. Bakti Banua: Jurnal Pengabdian Kepada Masyarakat, 2(2), 31–37.

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN. Jurnal Riset Manajemen Dan Bisnis Dewantara (JMD), 1(2), 61–76.

Purwana ES, Dedi, Rahmi,Aditya, S. 2017. Pemanfaatan Digital marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM).Jurnal Pemberdayaan MasyarakatMadani (JPMM)1(1). 1–17.

Riyan Abdul Aziz (2020). E-Book Digital Marketing Content. https://www.amikomsolo.ac.id/wp-content/uploads/2020/09/E-BOOK- DM.pdf

Wardana, Aditya. 2018. Strategi Digital marketing Dan Implikasinya Pada Keunggulan Bersaing UKM Di Indonesia. Prosiding Seminar Nasional: Forum Keuangan dan Bisnis IV, Th 2015. ISBN : 978-602- 17225-4-1.

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Published

2023-06-30

How to Cite

Siska Dewi, Anni Safitri, Kusuma Wijaya, Mukhsin Hadi, Ammilatuzzahro Ammilatuzzahro, & Slamet Lutfi Maulana. (2023). Workshop Pemberdayaan UMKM Di Desa Wonokerto Di Era 5.0 Menggunakan Strategi Digital Marketing. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 1(2), 07–12. https://doi.org/10.61132/kegiatanpositif.v1i2.713

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