Pengaruh Kualitas Sumber Daya Manusia, Penggunaan Media Sosial Dan Modal Usaha Terhadap Kinerja Karyawan Pada CV Karisa Pratama Di Pangandaran

Authors

  • Yosha Rosha Rosmayantie Universitas Galuh

DOI:

https://doi.org/10.61132/lokawati.v1i5.155

Keywords:

Quality of Human Resources, Use of Social Media, Business Capital, Performance

Abstract

This research is motivated by the problem of employee performance that is still not optimal. The prnyrbabya factors are the quality of human resources, the use of social media and business capital. Thus, the purpose of this study was to determine the effect of the quality of human resources, the use of social media and business capital on the performance of employees at CV Karisa Pratama in Pangandaran. The method used is a quantitative descriptive method, with the following research results. The quality of human resources has a positive and significant effect on employee performance. This means that if the quality of human resources increases, it will be followed by an increase in employee performance. The use of social media has a positive and significant effect on employee performance. This means that if the use of social media increases, it will be followed by an increase in employee performance. Business capital has a positive and significant effect on employee performance. This means that if the business capital increases, it will be followed by an increase in employee performance. The quality of human resources, the use of social media and business capital have a positive and significant effect on employee performance. This means that if the quality of human resources, the use of social media and business capital, increases, it will be followed by an increase in employee performance

Downloads

Download data is not yet available.

References

Arthur, Thompson, M. A. 2016.Crafting and executing strategy: the quest for competitive advantage, concepts and readings. New York: McGraw-Hill Education.

As’ad H. R., & Alhadid, A. Y. 2018. The Impact of Social Media Marketing on Brand. Jurnal Kominfo

Atika, 2017.Manajemen Pemasaran. Bandung Gramedia.

Hasibuan. 2012Manajemen SDM. Edisi Revisi, Cetakan Ke Tigabelas. Jakarta: Bumi Aksara.

-----------------. 2016. Manajemen SDM. Edisi Revisi, Cetakan Ke Tigabelas. Jakarta: Bumi Aksara.

-----------------. 2017 Manajemen SDM. Edisi Revisi, Cetakan Ke Tigabelas. Jakarta: Bumi Aksara.

Hutapea dan Nurianna, T. 2015. Kompetensi Plus : Teori, Desain, Kasus dan Penerapan untuk HR dan Organisasi yang Dinamis. Jakarta: Gramedia Pustaka Utama.

Kasmir, 2016. Pengantar Manajemen Keuangan. Jakarta: Kencana

Kelly Deanna L. Et Al. 2016. Schizophrenia Clinical Symptom Differences In Women Vs. Men With And Without A History Of Childhood Physical Abuse.‖ Child And Adolescent Psychiatry And Mental Health 10(1): 5.

Kim dan Ko. 2012.Social Media 101: Tactics and Tips to Develop Your Business Online. Hoboken, New Jersey: John Wiley & Sons, Inc.

Kotler. Phillip dan Kevin Lane Keller. 2016. Manajemen Pemasaran edisi 12 Jilid 1 & 2.Jakarta: PT. Indeks

Downloads

Published

2023-08-19

How to Cite

Yosha Rosha Rosmayantie. (2023). Pengaruh Kualitas Sumber Daya Manusia, Penggunaan Media Sosial Dan Modal Usaha Terhadap Kinerja Karyawan Pada CV Karisa Pratama Di Pangandaran. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 1(5), 248–260. https://doi.org/10.61132/lokawati.v1i5.155

Similar Articles

<< < 8 9 10 11 12 13 14 15 16 17 > >> 

You may also start an advanced similarity search for this article.