Analisis Strategi Bersaing Toko Audy Pakan Store Kecamatan Sesean Kelurahan Palawa’ Desa To’karau Berbasis Porter’s Five Forces

Abstract

This study aims to analyze the five competitive forces of the livestock feed industry at the rural level and formulate adaptive competitive strategies for Audy Pakan Store in To’Karau Village, North Toraja Regency. Utilizing Porter’s Five Forces analytical framework, this research evaluates five core dimensions: rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of buyers. A qualitative descriptive case study approach was adopted, gathering empirical data through in-depth interviews with five key informants (store owner, employee, two regular customers, and main supplier), non-participatory observation, and documentation. Data analysis was interactively conducted through data reduction, data display, and conclusion drawing. The findings demonstrate that rivalry among existing competitors and the bargaining power of buyers are at a high level, driven by price sensitivity, product homogeneity, and information transparency in the local market. The threat of substitute products and the bargaining power of suppliers are moderately high due to feed price fluctuations and reliance on specific supplier channels. Conversely, the threat of new entrants remains at a moderate level, constrained by customer loyalty and established personal relationships. Audy Pakan Store is recommended to implement a hybrid competitive strategy focusing on service quality differentiation, flexible customer relationship management, and product portfolio diversification.