Analisis Keuangan Vellup Freshy Drink

Putri Yuliyana Rahmawati Umar; Willem Gilbert Pomantow; Adelaida Joroh

doi:10.61132/lokawati.v4i6.2863

Authors

Putri Yuliyana Rahmawati Umar Politeknik Negeri Manado
Willem Gilbert Pomantow Politeknik Negeri Manado
Adelaida Joroh Politeknik Negeri Manado

DOI:

https://doi.org/10.61132/lokawati.v4i6.2863

Keywords:

Business Plan, Business Viability, Financial Analysis, Freshy Drink, Marketing Strategy

Abstract

Freshy Drink is an innovative sparkling herbal beverage made by combining chia seeds, a carbonated drink, lime juice, lemongrass stalks, and liquid sugar. This blend of ingredients creates a drink characterized by a sweet and sour taste, a distinctive lemongrass aroma, and a refreshing carbonation sensation. The business has been operating for approximately six months at the Megamass Manado commercial complex, garnering a positive response from the public. This business plan aims to analyze the financial status and business viability of Freshy Drink by examining costs, revenue, income, profit, and investment feasibility indicators. The entire initial capital was sourced from personal funds, without external financing. Market analysis was conducted covering market segmentation, supply and demand projections, market share, the 6P marketing strategy, and a SWOT analysis. Based on the financial analysis and operational data—including Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP)—Freshy Drink represents a promising culinary business opportunity with good prospects for growth and financial management, making it worthy of continued development.

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