Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha

Authors

  • Anita Nurul Cahyani Universitas Duta Bangsa
  • Olivia Stephanie Sarwono Putri Universitas Duta Bangsa
  • Rayhan Gunaningrat Universitas Duta Bangsa

DOI:

https://doi.org/10.61132/lokawati.v1i2.669

Keywords:

Brand Image, Price, Product, Customer Loyalty

Abstract

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.

Downloads

Download data is not yet available.

References

Atmawati. (2014). Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Matahari Departemen Store di Solo Grand Mall. Jurnal Ekonomi Manajemen Sumber Daya. Vol. 5. No. 1

Bastian. (2014). Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) terhadap Loyalitas Merek (Brand Loyality) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra. Vol. 2. No.1.

Besra. (2012). Potensi Wisata Kuliner dalam Mendukung Pariwisata di Kota Padang. Jurnal Riset Akuntansi dan Bisnis. Vol. 12. No. 1.

Dewi, et al. (2012). Pengaruh Iklan, Citra Merek, dan Kepuasan Konsumen terhadap Loyalitas Konsumen dalam Menggunakan Vaseline Hand and Body Lotion di Kota Padang (Studi Kasus PT. Unilever Cabang Padang). Jurnal Manajemen dan Kewirausahaan. Vol. 3. No. 2.

Fiani. (2012). Analisa Pengaruh Food Quality dan Brand Image terhadap Keputusan Pembelian Roti Kecik Toko Roti Ganeps di Kota Solo. Jurnal Manajemen Pemasaran. Vol. 1. No. 1.

Firdaus, et al. (2014). Analisis Pengaruh Kualitas Layanan, Harga, Kepercayaan, Citra Perusahaan, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan (Study pada Pelanggan Telkom Speedy di Palangkaraya). Jurnal Wawasan Manajemen. Vol. 2. No.3.

Hariadi. (2012). Pengaruh Produk, Harga, Promosi dan Distribusi terhadap Keputusan Pembelian Konsumen pada Produk Projector Microvision. Jurnal Ilmu dan Riset Manajmenen. Vol. 1. No. 8.

Hermawan, Kartajaya. (2004). Positioning, Diferensisasi, dan Brand. Jakarta: PT.Gramedia Pustaka Utama

Sekaran, Uma. (2006). Metodologi Penelitian Untuk Bisnis. Edisi IV. Jakarta: PT. Salemba Empat.

Santoso. (2016). Peran Kualitas Produk dan Layanan, Harga dan Atmosfer Rumah Makan Cepat Saji terhadap Keputusan Pembelian dan Kepuasan Konsumen. Jurnal Manajemen Teknologi. Vol. 15. No. 1.

Downloads

Published

2024-01-15

How to Cite

Anita Nurul Cahyani, Olivia Stephanie Sarwono Putri, & Rayhan Gunaningrat. (2024). Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(2), 255–265. https://doi.org/10.61132/lokawati.v1i2.669

Similar Articles

<< < 2 3 4 5 6 7 8 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)