Konstribusi Etika dan Tanggung Jawab Bisnis (CSR) dalam  Keberlangsungan Usaha UMKM Depot Air Barokah di Kota Medan

Namira Shafalda Prabudi; Felicia Dinata Pane; Moza Aulia Agista; Stepanny Lumban Gaol; Dionisius Sihombing; Fadli Agus Triansyah

doi:10.61132/maeswara.v3i6.2297

Authors

Namira Shafalda Prabudi Universitas Negeri Medan
Felicia Dinata Pane Universitas Negeri Medan
Moza Aulia Agista Universitas Negeri Medan
Stepanny Lumban Gaol Universitas Negeri Medan
Dionisius Sihombing Universitas Negeri Medan
Fadli Agus Triansyah Universitas Negeri Medan

DOI:

https://doi.org/10.61132/maeswara.v3i6.2297

Keywords:

Bussiness Ethics, Bussiness Sustainability, Sosial Responsibility (CSR), Depot Air Barokah, MSME (Micro, Small, and Medium Enterprise)

Abstract

This study aims to examine the contribution of business ethics and the implementation of Corporate Social Responsibility (CSR) to the business sustainability of the Micro, Small, and Medium Enterprise (MSME) Depot Air Barokah in Medan City. Using a case study approach, the research explores how ethical practices in service, honesty in product quality, and social concern for the environment and surrounding community can build consumer trust and enhance business competitiveness. These ethical and social dimensions are seen as essential components in sustaining long-term business operations, especially in competitive markets. Data were collected through interviews, direct observations, and supporting documentation, and were analyzed using a descriptive qualitative method to provide a comprehensive understanding of the enterprise's practices. The results indicate that the application of ethical and socially responsible business practices has a positive impact on customer loyalty, brand image, and the operational sustainability of Depot Air Barokah. Therefore, MSMEs that consistently uphold business ethics and implement CSR not only achieve economic benefits but also foster harmonious relationships with consumers, stakeholders, and the broader community.

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