Pengaruh Digital Competency dan Digital Literacy terhadap Kinerja Pegawai Dengan Budaya Digital sebagai Variabel Mediasi: Studi pada Karyawan BKAD Kota Malang

Iory Victoria Nugroho; Nasharuddin Mas; Choirul Anam

doi:10.61132/maeswara.v4i3.2627

Authors

Iory Victoria Nugroho Universitas Widya Gama Malang
Nasharuddin Mas Universitas Widya Gama Malang
Choirul Anam Universitas Widya Gama Malang

DOI:

https://doi.org/10.61132/maeswara.v4i3.2627

Keywords:

Civil Servants, Digital Competency, Digital Culture, Digital Literacy, Employee Performance

Abstract

This study was designed to examine the impact of Digital Competency and Digital Literacy on Employee Performance, with Digital Culture serving as a mediating variable among staff at BKAD Kota Malang. A quantitative approach was employed, utilizing probability sampling with 62 participants. Data analysis was conducted using Partial Least Squares – Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings indicate that both Digital Competency and Digital Literacy exert a positive and significant influence on Employee Performance. Furthermore, Digital Competency shows a positive but non-significant effect on Digital Culture, whereas Digital Literacy demonstrates a positive and significant effect on Digital Culture. Digital Culture itself was found to have a positive and significant impact on Employee Performance. In terms of mediation testing, Digital Culture did not mediate the relationship between Digital Competency and Employee Performance, but it successfully mediated the effect of Digital Literacy on Employee Performance. These results suggest that the development of a digital work culture in public sector organizations is more strongly shaped by employees’ level of digital literacy and critical thinking skills than by mere technical competency.

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