Penerapan Manajemen Pariwisata Berbasis Budaya Pada Desa Adat Penglipuran Bali

Angga Saputra; Arni Urmiladiyatun Nisak; Nadia Ni’matul Ulya; Reza Zainul Muttaqin; Sarifudin Maulana; Riyono Riyono

doi:10.61132/maeswara.v4i4.2861

Authors

Angga Saputra Institut Teknologi dan Bisnis Semarang
Arni Urmiladiyatun Nisak Institut Teknologi dan Bisnis Semarang
Nadia Ni’matul Ulya Institut Teknologi dan Bisnis Semarang
Reza Zainul Muttaqin Institut Teknologi dan Bisnis Semarang
Sarifudin Maulana Institut Teknologi dan Bisnis Semarang
Riyono Riyono Institut Teknologi dan Bisnis Semarang

DOI:

https://doi.org/10.61132/maeswara.v4i4.2861

Keywords:

Cultural Tourism, Local Community, Penglipuran Village, Tourism Management, Tri Hita Karana

Abstract

This study examines tourism management that highlights local culture in Penglipuran Traditional Village, Bali. The purpose of this study is to understand how tourism management is implemented while maintaining local customs, culture, and the village environment. This study uses a qualitative descriptive method. Data were collected through observation, interviews, and documentation during the Field Work Practice (KKL) activities. The findings show that tourism activities are managed by involving the traditional village, tourism management team, Pecalang, and local community. Tourism management is not only focused on generating economic benefits but also considers the preservation of local customs and the village environment. The values of Tri Hita Karana and awig-awig serve as important guidelines for community life and tourism activities. Tourism activities also provide opportunities for local people to earn income through small and medium-sized enterprises (SMEs), homestays, souvenir sales, and other businesses related to tourism needs. These findings indicate that tourism management in Penglipuran Traditional Village combines community economic interests, community involvement, cultural preservation, and environmental awareness

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