Persepsi Konsumen Tentang Keamanan Data pada Aplikasi E-Wallet : Studi Kasus Dana

Authors

  • Devita Azwi Nurrahma Universitas Islam Negeri Sumatera Utara
  • Nibi Nazwa Quinita Tanjung Universitas Islam Negeri Sumatera Utara
  • Gema Surya Gemilang Universitas Islam Negeri Sumatera Utara
  • Nurbaiti Nurbaiti Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.61132/manuhara.v3i3.1885

Keywords:

Data-Security, User-Perception, E-Wallet, DANA, Qualitative-Analysis

Abstract

Data security is a crucial aspect in the use of digital wallet applications, especially in Indonesia where its implementation is increasing. This study aims to explore user perceptions of the level of data security in the DANA e-wallet application through a qualitative approach. Data were obtained through in-depth interviews with a number of active users, then analyzed thematically to identify factors that influence their sense of security in using the application. The results of the study show that transparency, privacy policies, ease of use of security features, and the reputation of service providers are important elements in building user trust. This study is expected to contribute to the development of data security management strategies in e-wallet applications in order to increase consumer satisfaction and loyalty.

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References

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Published

2025-06-11

How to Cite

Devita Azwi Nurrahma, Nibi Nazwa Quinita Tanjung, Gema Surya Gemilang, & Nurbaiti Nurbaiti. (2025). Persepsi Konsumen Tentang Keamanan Data pada Aplikasi E-Wallet : Studi Kasus Dana. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 3(3), 111–119. https://doi.org/10.61132/manuhara.v3i3.1885

Issue

Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis

Section

Articles

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Copyright (c) 2025 Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis

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