Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Minat Beli sebagai variabel Intervening
DOI:
https://doi.org/10.61132/manuhara.v2i1.429Keywords:
Product Quality, Price, Purchase Decision, Purchase IntentionAbstract
This research aims to measure the influence of product quality and price on purchasing decisions with purchase intention as an intervening variable. This research was prepared based on the influence of product quality and price on purchasing decisions and purchasing interest. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire which has been prepared in several statements and measured using a 1-5 Likert scale. The population used in this research is port coffee consumers. The sample in this study amounted to 160 respondents. The sample was taken using a simple random sampling method, meaning that the respondents who became the research sample were respondents who were met by the researcher when conducting research without paying attention to certain characteristics. Research data was analyzed using Structural Equation Modeling (SEM) which was run via AMOS 24. Hypothesis test results showed that product quality had an influence on purchasing decisions, price variables had an influence on purchasing decisions, product quality variables had an influence on buying interest, and price variables had an influence on interest. purchase, purchasing decisions influence purchasing interest and product quality and purchasing decisions influence purchasing interest and price influences purchasing decisions and purchasing interest.
Downloads
References
lfatiha, R. A., & Budiatmo, A. (2020). Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi Pada Konsumen Du Cafe Semarang). Jurnal Ilmu Administrasi Bisnis, 9(4), 522–529. https://doi.org/10.14710/jiab.2020.28794
Ayuk, K., Oktavenia, R., Gusti, I., Ketut, A., & Ardani, S. (2019a). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai Pemediasi. 8(3), 1374–1400. Https://Doi.Org/10.24843/Ejmunud.2019.V8.I3.P8
Ch Sarayar, M. L., Soepeno, D., Ch Raintung, M., Manajemen, J., & Ekonomi Dan Bisnis, F. (2021). “Folcis Pudding” Manado The Effect Of E-Wom, Priceand Product Quality On Interest Buying"Folcis Pudding" Manado. In Jurnal Emba (Vol. 294).
Gunantha, I., Maskur, A., Ekonomika Dan Bisnis, F., & Stikubank Semarang, U. (2022). Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Produk Ms. Glow Beauty (Studi Pada Konsumen Ms. Glow Beauty Di Kota Semarang). SEIKO : Journal of Management & Business, 5(2), 2022–2579.
Saputra, A. B., Ningrum, N. R., & Basri, A. I. (2021). Equilibrium: Jurnal Ilmu Manajemen Pengaruh Kualitas Produk, Harga, Desain dan Citra Merek Terhadap Minat Beli Ulang Produk Sepatu. https://journal.actual-insight.com/index.php/equilibrium/article/view/55
Sunardi, P. N., Sari, P. R., Cahyani, R., Program, M. S., Manajemen, S., Bhayangkara, U., Raya, J., Penulis, K., Putri, :, & Sari, R. (2022). Determinasi Keputusan Pembelian Melalui Minat Beli: Kualitas Produk Dan Harga (Suatu Kajian Studi Literatur Manajemen Pemasaran). 3(3). Https://Doi.Org/10.31933/Jimt.V3i3
Sutrisno, S., Irwansyah, S. R., Rochmi, A., Wibowo, T. S., & Rahmawati, H. U. (2022). Analisis Kualitas Produk, Harga Dan Brand Awareness Terhadap Keputusan Pembelian Produk Kopi Di Restoran Cepat Saji Mccafe. Management Studies and Entrepreneurship Journal (MSEJ), 3(6), 4121-4128.
Sutrisno, S., Jodi, I. W. G. A. S., Putra, S. A., Bakhar, M., & Hanafiah, A. (2023). Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Minuman Street Boba. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 571-578.
Sutrisno, S., Tannady, H., Wahyuningsih, E. S., Supriatna, D., & Hadayanti, D. (2022). Analisis Peran Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Automotif City Car. Management Studies and Entrepreneurship Journal (MSEJ), 3(6), 4139-4145.
Vivin Tannia, P., & Nyoman Yulianthini, N. (2021). Pengaruh Kualitas Produk, Desain Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Merek Pcx. Jurnal Manajemen Dan Bisnis, 3(2).
Yanuar, M. M., Qomariah, N., Santoso, D. B., Fakultas, A., Universitas, E., & Jember, M. (2017). Dampak Kualitas Produk, Harga, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Optik Marlin Cabang Jember. In Jurnal Manajemen Dan Bisnis Indonesia (Vol. 3).
Yulianto, A. R. (2020). Analisis Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. 22.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
