Pengaruh Promo Diskon dan Gratis Ongkos Kirim di E-Commerce Shopee Terhadap Minat Beli Masyarakat di Kecamatan Beji Kota Depok

Authors

  • Armelia Putri Universitas Bina Sarana Informatika
  • Desy Suryani Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.61132/nuansa.v1i3.252

Keywords:

Shopee, discount promos and free shipping, buying interest.

Abstract

Shopee is one of the e-commerce companies that continues to increase in Indonesia. Shopee focuses more on the mobile platform so that people find it easier to search, shop and sell directly on their mobile phones. This study aims to analyze the "Effect of Promo Discounts and Free Shipping on E-commerce Shopee on Buying Interests of the People in Beji District, Depok City."This study used a survey method, using a questionnaire as an instrument for collecting data. In determining the sample using purposive sampling method. As for the respondents, there were 60 people from the Beji sub-district community, Depok City, for data management using the SPSS version 25 for windows program.The result is that H1 is accepted because t count is 2.606> 2.002 t table, which means that discounts affect purchase intention, H2 is accepted because the t count is 3.862 > t table 2.002 which means free shipping has an effect on buying interest, H3 is accepted because the t count value 3.694 <t table 2.002 and H4 is accepted because the calculated F value is 19.363> 3.16.

 

Downloads

Download data is not yet available.

References

Sugiyono. 2014. Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Ayuning, Suci Sekar. 2019. “Pengaruh Promosi Penjualan Terhadap Impulse Buying Produk Pada Aplikasi Shopee Indonesia”. Banten: Universitas Sultan Ageng Tirtayasa

Amalia, Nindy Riska dan Saryadi. 2018. “Pengaruh Kemudahan Akses dan Diskon Terhadap Keputusan Pembelian Pada Situs Online Tiket.com”. Jurnal Ilmu Administrasi Bisnis. Vol. 7 No. 3

Anshori, Muslich dan Sri Iswati. 2009. Metodologi Penelitian Kuantitatif.

Surabaya: Airlangga University Press

As-Shalih, Muhammad bin Ahmad. 2001. Manajemen Islami Harta Kekayaan.

Solo: Era Intermedia

Budianto, Apri Budianto. 2015. Manajemen Pemasaran. Yogyakarta: Penerbit Ombak

Downloads

Published

2023-09-02

How to Cite

Armelia Putri, & Desy Suryani. (2023). Pengaruh Promo Diskon dan Gratis Ongkos Kirim di E-Commerce Shopee Terhadap Minat Beli Masyarakat di Kecamatan Beji Kota Depok. Jurnal Nuansa : Publikasi Ilmu Manajemen Dan Ekonomi Syariah, 1(3), 210–224. https://doi.org/10.61132/nuansa.v1i3.252

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.