Penggunaan Media Sosial dalam Meningkatkan Penjualan Melalui Aplikasi TikTok: Studi Kasus pada Industri E-Commerce

Nakita Sisilia; Rayyan Firdaus

doi:10.61132/rimba.v2i3.1014

Penggunaan Media Sosial dalam Meningkatkan Penjualan Melalui Aplikasi TikTok: Studi Kasus pada Industri E-Commerce

Authors

Nakita Sisilia Universitas Malikussaleh
Rayyan Firdaus Universitas Malikussaleh

DOI:

https://doi.org/10.61132/rimba.v2i3.1014

Keywords:

Social media, use of TikTok, increasing sales, e-commerce industry

Abstract

Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration with influencers, use of hashtags, and ads such as Top View Ads and Brand Takeover. With the right approach, TikTok can be a very effective promotional tool to increase sales and consumer interaction in e-commerce.

References

Dharma, Budi, and M. Rafiq Efrianda. (2023). Analisis Penjualan Online Melalui Media Sosial Tiktok. Jurnal Publikasi Ekonomi dan Akuntansi, 3(3), 269-278.

Nufus, Hayatun, and Trisni Handayani. (2022). Strategi Promosi dengan Memanfaatkan Media Sosial TikTok dalam Meningkatkan Penjualan (Studi Kasus pada TN Official Store). Jurnal Emt Kita, 6(1), 21-34.

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Published

2024-06-21

How to Cite

Nakita Sisilia, & Rayyan Firdaus. (2024). Penggunaan Media Sosial dalam Meningkatkan Penjualan Melalui Aplikasi TikTok: Studi Kasus pada Industri E-Commerce. Jurnal Rimba : Riset Ilmu Manajemen Bisnis dan Akuntansi, 2(3), 32–36. https://doi.org/10.61132/rimba.v2i3.1014