Pengaruh Inovasi, Kreativitas Dan Etika Bisnis Terhadap Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala
DOI:
https://doi.org/10.61132/rimba.v2i1.565Keywords:
Innovation, Creativity, Business EthicsAbstract
This research aims to find out and prove that innovation, creativity and business ethics are needed for business sustainability in the novel Gadis Kretek by Ratih Kumala. The method used is a qualitative method with a descriptive approach based on the novel Gadis Kretek by Ratih Kumala. The results of this research are about the importance of innovation, creativity and business ethics in business sustainability as well as the importance of making business innovations that can keep up with current developments.
Downloads
References
Anogara, P. 2007. Pengantar Bisnis Pengelolaan Bisnis Dalam Era Globalisasi. Jakarta: Rineka
Bertens, K. (2000). Pengantar Etika Bisnis, Edisi Keenam. Yogyakarta: Kanisius.
Hooper, D et.al. (2008) Structural Equation Modelling: Guidelines for Determining Model Fit. Electronic. Journal of Business Research
Kumala, R. (2012). Gadis Kretek. Jakarta : Gramedia Pustaka Utama
Luecke, R. (2003). Managing Creativity and Innovation. Harvard Business Publishing Corporation
Munandar, Utami. (2009). Pengembangan kreativitas anak berbakat. Jakarta:Rineka cipta.
Muslich, M. (2004). Manajemen Keuangan Modern, Analisis Perencanaan dan Kebijakan. Cetakan Pertama. Jakarta: Bumi Aksara
Semiawan, C. R. kebudayaan. (2006). Peraturan Pemerintah tahun 2006 tentang Standar nasional pendidikan, Jakarta: Balai Pustaka.
Sukirno, S. (2010). Makroekonomi. Teori Pengantar. Edisi Ketiga. PT. Raja Grasindo Perseda. Jakarta
Suryana. 2014. Kewirausahaan: Kiat dan Proses Menuju Sukses. Jakarta: Selamba Empat
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
