Pemanfaatan Digitalisasi pada UMKM Haryani Batik Tulis dalam Penguatan Sektor Ekonomi di Desa Ambulu Kabupaten Jember

Authors

  • Ajeng Pramesthy Hardiani Kusuma Universitas Jember
  • Attar Firman Adi Sukma Universitas Jember

DOI:

https://doi.org/10.61132/kegiatanpositif.v2i2.933

Keywords:

digitization, e-commerce, MSME

Abstract

The increase in internet users based on the increasing need for the internet has led to an increase in the number of e-commerce users in Indonesia. The use of e-commerce for MSMEs can increase economic value, especially for MSMEs in Ambulu Village, which still use conventional methods. The potential for developing e-commerce in Ambulu Village is also supported by the large number of residents with the type of work as traders. Therefore, KKN Kolaboratif II in Ambulu Village is carried out in the form of outreach and assistance to MSMEs in Ambulu Village. The results of this activity are an understanding of the use of digital marketing materials for MSMEs with a percentage of 100%, creation of digital content with a percentage of 80%, and an interest in utilizing digitization into business units with a percentage of 100%.

 

Downloads

Download data is not yet available.

References

Aan, A., Kertiasih, N. K., Kertiasih, N. K., BUDHAYASA, I. P., & BUDHAYASA, I. P. (2017). Video Profil Sebagai Sarana Promosi Efektif Dalam Menunjang Eksistensi Program Studi Manajemen Informatika. JST (Jurnal Sains Dan Teknologi), 6(2), 238–247. https://doi.org/10.23887/jstundiksha.v6i2.10705

APJII. (2023). Survei APJII Pengguna Internet di Indonesia. Apjii.or.Id. https://apjii.or.id/

Lavinda. (2023). APJII: Pengguna Internet Indonesia 215 Juta Jiwa pada 2023, Naik 1,17%. Katadata.Co.Id. https://katadata.co.id/lavinda/digital/646342df38af1/apjii-pengguna-internet-indonesia-215-juta-jiwa-pada-2023-naik-1-17

Mumtahana, H. A., Nita, S., & Tito, A. W. (2017). Pemanfaatan Web E-Commerce untuk Meningkatkan Strategi Pemasaran. Khazanah Informatika : Jurnal Ilmu Komputer Dan Informatika, 3(1), 6–15. https://doi.org/10.23917/khif.v3i1.3309

Nugraha, S., & Nuraeni, D. (2021). Peran Teknologi Internet Dalam E-Commerce. Journal Civics & Social Studies, 5(2), 181–191. https://doi.org/10.31980/civicos.v5i2.1474

Rusti, N., Kareja, N., & Febrita, R. E. (2023). Digitalisasi Pemasaran dan Pencatatan Keuangan pada UMKM Obugame. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 7(2), 373–383. https://doi.org/10.29407/ja.v7i2.18767

Statista. (2023). Number of users of e-commerce in Indonesia from 2018 to 2027. Statista.com. https://www.statista.com/forecasts/251635/e-commerce-users-in-indonesia

Downloads

Published

2024-06-04

How to Cite

Ajeng Pramesthy Hardiani Kusuma, & Attar Firman Adi Sukma. (2024). Pemanfaatan Digitalisasi pada UMKM Haryani Batik Tulis dalam Penguatan Sektor Ekonomi di Desa Ambulu Kabupaten Jember. Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat, 2(2), 08–17. https://doi.org/10.61132/kegiatanpositif.v2i2.933

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.