Inovasi Digital Dalam Pemberdayaan UMKM Guna Mendorong Pembangunan Ekonomi Lokal Di Desa Klagen
DOI:
https://doi.org/10.61132/kegiatanpositif.v2i3.1058Keywords:
Digital Innovation, MSMEs, Development, Local Economy, Klagen VillageAbstract
Digital innovation has become an important aspect in efforts to empower MSMEs and develop local economies in various regions, especially Klagen Village. This research investigates the implementation and impact of digital innovation in the village context. Through a participatory approach, students explored how MSMEs in Klagen Village adopted digital technology such as creating a Linktree and MSME website, creating Google Maps points, and registering NIB to increase their market access and operational efficiency. The research results show that the adoption of digital innovation has made a significant contribution to increasing income, expanding product ranges, and accelerating MSME business processes. However, challenges such as limited knowledge and skills, concerns about data security, and the level of public acceptance were also identified as potential barriers. By exploring these findings, this activity not only provides insight into the benefits of digital innovation for MSMEs at the local level, but also highlights the importance of cross-sector collaboration to increase digital innovation and sustainable economic growth at the village level.
Downloads
References
Annisa, Riski, Raja Sabaruddin, Panny Agustia Rahayuningsih, and Monikka Nur Winnarto. “Pemanfaatan Transformasi Digital Mindset Dalam Kewirausahaan UMKM Untuk Pengembangan Ekonomi Lokal.” SOROT: Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2023): 78–81.
Handini, Virgia Aida, and Wahyuni Choiriyati. “Digitalisasi Umkm Sebagai Hasil Inovasi Dalam Komunikasi Pemasaran Sahabat Umkm Selama Pandemi Covid-19.” JRK (Jurnal Riset Komunikasi) 11, no. 2 (2021): 1–10.
Hinings, Bob, Thomas Gegenhuber, and Royston Greenwood. “Digital Innovation and Transformation: An Institutional Perspective.” Information and organization 28, no. 1 (2018): 52–61.
Judijanto, Loso, Stepanus Sandy, Desi Rahmi Yanti, Desi Kristanti, and Mohamad Zulman Hakim. “Pengembangan Usaha Kecil Menengah (Ukm) Berbasis Inovasi Teknologi Untuk Mendorong Pertumbuhan Ekonomi Lokal.” Community Development Journal: Jurnal Pengabdian Masyarakat 4, no. 6 (2023): 12500–12507.
Pudjoprastyono, Hery, Rani Maghfiratul Layli, Tegar Mohamad Arif Wicaksono, and Muhammad Saifuddin Faajri. “Pemberdayaan UMKM Rolade Sawi Melalui Peningkatan Branding Digital Dan Inovasi Kemasan.” Media Pengabdian Kepada Masyarakat (MPKM) 2, no. 01 (2023): 51–56.
Triwijayati, Anna, Yohanes Paulus Luciany, Yulia Novita, Nika Sintesa, and Achmad Zahruddin. “Strategi Inovasi Bisnis Untuk Meningkatkan Daya Saing Dan Pertumbuhan Organisasi Di Era Digital.” Jurnal Bisnis Dan Manajemen West Science 2, no. 03 (2023): 306–314.
Warsiyah, Warsiyah, Ahmad Luviadi, Mashdaria Huwaina, and Moh Fakhrurozi. “Pemberdayaan Umkm Melalui Optimasi Media Digital Pada Komunitas Inkusi (Inovasi Kewirausahaan Syariah).” AKM: Aksi Kepada Masyarakat 4, no. 1 (2023): 135–142.
Yuniarti, A. “Pemberdayaan UMKM Tentang Pentingnya Adaptasi Digital Dan Legalitas Usaha Di Limpomajang Kec. Majauleng Kab. Wajo.” Jurnal Pengabdian Masyarakat dan Riset Pendidikan 2, no. 1 (2023): 299–306.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.