Pengaruh E-WOM dan Trust terhadap Purchase Intention dalam Belanja Online

Annisa Annisa; Mirzam Arqy Ahmadi

doi:10.61132/lokawati.v3i1.1488

Authors

Annisa Annisa Universitas Muhammadiyah Surakarta
Mirzam Arqy Ahmadi Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.61132/lokawati.v3i1.1488

Keywords:

E-WOM, Trust, Purchase Intention

Abstract

Noteworthy changes in customer behavior due to the advancement of data and communication innovation have driven to an increment in online shopping, particularly amid the Covid-19 widespread. This ponder points to analyze the impact of electronic word-of-mouth (e-WOM) and believe on buy deliberate within the setting of e-commerce in Indonesia. With information appearing a surge in exchanges on different marketplaces, this consider distinguishes that positive e-WOM can increment buy deliberate, whereas negative e-WOM tends to diminish it. In expansion, consumers' level of believe in online shopping stages emphatically impacts buy choices. The discoveries appear that both e-WOM and believe have a critical positive impact on buy deliberate. The comes about of this consider give experiences for companies to develop effective promoting techniques to extend buy deliberate and construct shopper believe within the computerized time.

Downloads

Download data is not yet available.

References

Amarullah, D., Handriana, T., Maharudin, A., & Airlangga, U. (2022). EWOM credibility, trust, perceived risk, and purchase intention in the context of e-commerce: Moderating role. 11(1), 61–83.

Anandyara, S., & Samiono, B. E. (2022). Analisis pengaruh brand ambassador terhadap purchase intention melalui e-trust, e-WOM, brand awareness dan attitude towards advertisement pada e-commerce Lazada. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 3(3), 113. https://doi.org/10.36722/jaiss.v3i3.1230

Armawan, I., Hermawan, A., & Patmi, W. (2023). The effect of social media marketing, SerQual, eWOM on purchase intention mediated by brand image and brand trust: Evidence from black sweet coffee shop. International Journal of Data and Network Science, 7, 141–152. https://doi.org/10.5267/j.ijdns.2022.11.008

Aslami, N., Apriani, A., Widayati, C. C., & Losi, R. V. (2022). The role of trust in mediating perceived ease of use, perceived risk, and e-WOM on purchase intention. Jurnal Perspektif Manajerial Dan Kewirausahaan (JPMK), 2(2), 69–81. https://doi.org/10.59832/jpmk.v2i2.189

Bhattacharya, S., Sharma, R. P., & Gupta, A. (2022). Does e-retailer’s country of origin influence consumer privacy, trust, and purchase intention? Journal of Consumer Marketing, September. https://doi.org/10.1108/JCM-04-2021-4611

Cahyono, E. A., Sutomo, & Harsono, A. (2019). Literatur review: Panduan penulisan dan penyusunan. Jurnal Keperawatan, 12.

Fitriasari, D., & Ahmadi, M. A. (2025). Literature review pengaruh electronic word of mouth terhadap minat beli konsumen pada sosial media: Review produk, reputasi merek, dampak terhadap perjualan. 2(1), 1137–1143.

Gil-saura, I., Rodríguez-orejuela, A., & Pe, N. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(June). https://doi.org/10.1016/j.heliyon.2020.e04284

Hendro, H., & Keni, K. (2020). eWOM dan trust sebagai prediktor terhadap purchase intention: Brand image sebagai variabel mediasi. Jurnal Komunikasi, 12(2), 298. https://doi.org/10.24912/jk.v12i2.7760

Hong, I. B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469–479. https://doi.org/10.1016/j.ijinfomgt.2011.02.001

Itani, O. S. (2022). Un corrected proof. 226–240.

Kepercayaan, P., & Mediasi, S. (n.d.). 1) , 2) 1. September 2022.

Lee, W., Cheng, S., & Shih, Y. (2017). Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 223–229. https://doi.org/10.1016/j.apmrv.2017.07.007

Manajemen, J., Magister, P., Universitas, M., Prayoga, Y., Yasir, M., & Pohan, A. (2022). J-MAS. 7(April), 283–289. https://doi.org/10.33087/jmas.v7i1.393

Moslehpour, M., Ismail, T., Purba, B., & Wong, W. (2022). What makes GO-JEK go in Indonesia? The influences of social media marketing activities on purchase intention. 89–103.

Pangestoe, J. (n.d.). Analisa pengaruh brand image, celebrity endorser, attitude, trust, dan brand awareness terhadap purchase intention pada fashion sportwear di Kota Batam. 5(1), 137–155.

Prasetyo, A., & Ahmadi, M. A. (2024). Pengaruh aktivitas pemasaran media sosial terhadap niat pembelian: Dengan peran mediasi brand image dan brand trust Program Studi Manajemen, Universitas Muhammadiyah Surakarta. 1, 43–55.

Setianingsih, A. (2021). Pengaruh electronic word of mouth dan pemasaran media sosial terhadap brand image dan minat beli produk kosmetik e-commerce. 2(1), 1110–1120.

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104(August), 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth (eWOM) on purchase intention. International Journal of Scientific and Technology Research, 8(10), 1–5.

Tabassum, S., Khwaja, M. G., & Zaman, U. (2020). Can narrative advertisement and eWOM influence Generation Z purchase intentions? Information (Switzerland), 11(12), 1–16. https://doi.org/10.3390/info11120545

Tanjung, R., & Keni, K. (2023). Pengaruh celebrity endorser dan e-WOM terhadap purchase intention produk skincare di Jakarta dengan brand trust sebagai variabel mediasi. Mbia, 22(1), 88–102. https://doi.org/10.33557/mbia.v22i1.2144

Verma, D., Prakash, P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143(December 2021), 107710. https://doi.org/10.1016/j.chb.2023.107710