Proses Strategi Distribusi Produk Susu Fisian Flag Oleh PT Adam Dani Lestari

Authors

  • Felice Mareta Waruwu STIE IBMI
  • Natanael Simanjuntak STIE IBMI
  • Yolanda Sarumaha STIE IBMI

DOI:

https://doi.org/10.61132/lokawati.v3i5.2040

Keywords:

Distribution, Process, Strategy

Abstract

This research was conducted at PT ADAM DANI LESTARI with the formulation of the problem is how the distribution strategy process of Frisian Flag products. The purpose of this study is to determine the distribution strategies of Frisian Flag products. The data used in writing this journal were collected through interviews and analyzed using qualitative description methods. The results of this study concluded that the distribution strategy process of Frisian Flag Milk products carried out by PT ADAM DANI LESTARI uses a direct distribution strategy to dominate the market and face competitors. However, in order to increase the brand and customer value, the company uses wholesalers and retailers so that products can be sold and delivered to consumers properly and maintain the availability of Frisian Flag Milk products in Medan City.

 

Downloads

Download data is not yet available.

References

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa. Salemba Empat.

Tjiptono, F. (2015). Strategi Pemasaran. Andi Offset.

Alma, B. (2014). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.

Frisian Flag Indonesia. (2019). Laporan Penjualan Cabang Medan Tahun 2009–2018 [Data tidak dipublikasikan].

BPS Kota Medan. (2020). Kota Medan dalam Angka 2020. Badan Pusat Statistik.

Simamora, B. (2003). Memenangkan Pasar dengan Pemasaran Efektif dan Profitabel. Gramedia Pustaka Utama.

Stanton, W. J., Etzel, M. J., & Walker, B. J. (2009). Fundamentals of Marketing. McGraw-Hill.

Kotler, P. (2009). Principles of Marketing (13th ed.). Prentice Hall.

Downloads

Published

2025-07-09

How to Cite

Felice Mareta Waruwu, Natanael Simanjuntak, & Yolanda Sarumaha. (2025). Proses Strategi Distribusi Produk Susu Fisian Flag Oleh PT Adam Dani Lestari. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 3(5), 30–37. https://doi.org/10.61132/lokawati.v3i5.2040

Issue

Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset

Section

Articles

License

Copyright (c) 2025 Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.