Digital Marketing Strategy in the Industry 5.0 Era

Vera Maria; Nabylla Zahra; Safina Prabowo

doi:10.61132/lokawati.v2i4.1005

Authors

Vera Maria Universitas Sultan Ageng Tirtayasa
Nabylla Zahra Universitas Sultan Ageng Tirtayasa
Safina Prabowo Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.61132/lokawati.v2i4.1005

Keywords:

Digital Marketing, Indsutry 5.0, Internet Of Things

Abstract

In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancements in technology and adopt more innovative and collaborative work practices in their digital marketing strategies.

References

Azizi, M., et al. (2022). Effective Digital Marketing. Bandung: Widina Bhakti Persada.

Bangsa, U. B. (2024). Tingkatkan Ekonomi Rakyat Melalui E-Commerce Sebagai Strategi Marketing Digital Era 5.0 di Kelurahan Curug Manis. Jurnal Pengabdian West Science, 10.

Barus, et al. (2023). Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi, 1(6), 360-361.

Erwin, S. M. (2023). Digital Marketing: Penerapan Digital Marketing pada Era Society 5.0. Sonpedia.com.

Febriana, et al. (2023). Peluang Bisnis Digital di Indonesia pada Era Society 5.0, 3(3), 369-370.

Lubis, D. S. (2023). Tantangan dan Peran Sumber Daya Manusia dalam Menghadapi Era Society 5.0. Literasi Jurnal Ekonomi dan Bisnis, 9.

Rahmayanti, N. P. (2022). Menjalankan Bisnis dengan Strategi Gila Marketing Society 5.0. BAKTI BANUA: Jurnal Pengabdian Kepada Masyarakat.

Shiddiq, S. (2020). Industri Konten Digital Dalam Perspektif Society 5.0 (Digital Content Industry in Society 5.0 Perspective). Jurnal Ilmu Pengetahuan & Teknologi Informasi, 22(2), 175-191.

University, B. (2023, November 1). Tantangan dan Peluang: Menggali Potensi Industri 5.0 dan IT 2.0 dalam Era Digital.