Pengaruh Kualitas Produk, Harga, dan Lokasi terhadap Kepuasan Konsumen UMKM Abon Farda Kediri

Dhea Pinky Cafrina Alif; Indah Listyani; Adi Trisna Wahyudi

doi:10.61132/lokawati.v3i6.2287

Authors

Dhea Pinky Cafrina Alif Universitas Islam Kadiri
Indah Listyani Universitas Islam Kadiri
Adi Trisna Wahyudi Universitas Islam Kadiri

DOI:

https://doi.org/10.61132/lokawati.v3i6.2287

Keywords:

Consumer satisfaction, Location factor, Price factor, Product quality, UMKM Abon Farda

Abstract

This study aims to analyze the influence of product quality (X1), price (X2), and location (X3) on consumer satisfaction (Y) at UMKM Abon Farda Kediri. The research uses a quantitative approach with both primary and secondary data. The sample consists of 64 respondents, and the data were collected through questionnaires, literature reviews, and documentation. The analytical methods applied include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and the Coefficient of Determination test. The results of the analysis show the multiple linear regression equation: Y = 5.464 + 0.297X1 + 0.280X2 + 0.165X3 + e. Based on the t-test, the product quality variable has a t-value of 2.132 with a significance level of 0.037, indicating a significant effect on consumer satisfaction. The price variable has a t-value of 2.284 with a significance level of 0.026, also showing a significant influence. However, the location variable records a t-value of 1.176 with a significance level of 0.244, meaning it does not significantly affect consumer satisfaction. The F-test results show an F-value of 8.223 with a significance level of 0.000, confirming that product quality, price, and location simultaneously have a significant effect on consumer satisfaction. Therefore, product quality and price play an important role in increasing consumer satisfaction at UMKM Abon Farda Kediri.

Downloads

Download data is not yet available.

References

Arini, Y. T., Kusuma, K. A., & Hariasih, M. (2025). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Indomaret Fresh Raya Jati Sidoarjo. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 1160–1180. https://doi.org/10.31955/mea.v9i1.5136

Aziez Herdian, R., Rakhmat, C., & Suci Putri Lestari. (2022). Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Ekonomi Dan Bisnis, 1(2), 1–6. https://doi.org/10.57151/jeko.v1i2.32

Boimau, H., & Bessie, J. L. D. (2021). Boimau and Bessie/ JOURNAL OF MANAGEMENT (SME’s) Vol. 14, No.2, 2021, p169-187. 14(2), 169–187.

Dahliani, Y., & Ahwal, R. H. (2021). Kajian Pengaruh Kualitas Produk Harga, Lokasi, dan Promosi Terhadap Kepuasan Pelanggan Pada Gieselin Food Sukses Makmur di Jember. Jurnal Inovasi Penelitian, 2(1), 181–189.

Firdayani, A., & Paludi, S. (2022). Meningkatkan Keputusan Pembelian Melalui Peran Kualitas Produk, Harga dan Lokasi Pada Kafe Rekayasa Kopi. Jurnal Panorama Nusantara, 17(1), 1–13. http://ejournal.stein.ac.id/index.php/panorama

Gunawan, I., Dwikotjo Sri Sumantyo, F., & Ali, H. (2023). Pengaruh Kualitas Produk, Harga dan Suasana Tempat terhadap Kepuasan Konsumen pada WR. Gado-Gado Maya. Jurnal Komunikasi Dan Ilmu Sosial, 1(1), 1–17. https://doi.org/10.38035/jkis.v1i1.114

Hidayat, R., Piliang, A., Safrizal, S., & Sugianto, S. (2022). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Hotel Cititel Sisingamangaraja Pekanbaru. Jurnal Ilmiah Multidisiplin, 1(05), 131–136. https://doi.org/10.56127/jukim.v1i05.523

Hulu, E., Mendrofa, Y., & Kakisina, S. M. (2022). Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada PT. Indomarco Adi Prima Cabang Medan Stok Point Nias Kota Gunungsitoli. Jurnal Ilmiah Simantek, 6(4), 106–115.

Lamauring, L., & Sarie, R. F. (2023). Pengaruh Produk, Harga, Brand Image, Dan Promosi Terhadap Pembelian Ulang Pada Ayam Geprek Mak Joss. JEBS (Jurnal Ekonomi), 1(1), 92–103.

Permatasari, D., & Wahyuningsih, T. H. (2020). Pengaruh Kualitas Produk, Harga, dan Lokasi terhadap Kepuasan Pelanggan Richeese Factory Cabang Sudirman Yogyakarta. Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa, 1(1), 99. https://doi.org/10.35917/cb.v1i1.127

Prakoso, S. (2023). Pengaruh Kualitas Pelayanan, Kualitas Produk dan Kepercayaan Terhadap Loyalitas Pelanggan Pada PT. Gamita Sukabumi Sejati. Jurnal Ekonomak, 9(1), 68–79.

Qibtiyah, S. M., Azhad, M. N., & Rahayu, J. (2022). Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Waroeng Mie Lava Bondowoso. Jurnal Mahasiswa Entrepreneurship (JME), 1(11), 2232. https://doi.org/10.36841/jme.v1i11.2422

Reisya Aulia Anhar, Keysha Azahra Ramadhani, & Omar Mochtar Andela. (2024). Pengaruh Kualitas Pelayanan dan Harga Produk terhadap Kepuasan Pelanggan di E-commerce Shopee. Jurnal Riset Manajemen, 2(4), 360–375. https://doi.org/10.54066/jurma.v2i4.2735

Sayedi, F., Ilato, R., Hafid, R., Moonti, U., & Sudirman, S. (2023). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Toko Amira Meubel Kota Gorontalo. Journal of Economic and Business Education, 1(2), 83–92. https://doi.org/10.37479/jebe.v1i2.18651

Septiyan, R., Zahri, C., & Firah, A. (2024). Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Pt. Denta Sumut Di Binjai. Warta Dharmawangsa, 18(2), 399–413. https://doi.org/10.46576/wdw.v18i2.4440