Implementasi Digital Marketing Dalam Pemasaran Pariwisata Hutan Kota “Punti Kayu” Di Palembang
DOI:
https://doi.org/10.61132/lokawati.v2i1.497Keywords:
Digital marketing, Tourism, , PalembangAbstract
Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.
Downloads
References
AZ Zaenal, J Kamase, S Serang (2020)Analisis Digital Marketing dan Word of Mouth SebagaiStrategi Promosi Pariwisata- Tata Kelola, 2020 - pasca-umi.ac.id
IGAK Warmayana (2018)Pemanfaatan digital marketing dalam promosi pariwisata pada eraindustri 4.0 - Pariwisata Budaya: Jurnal Ilmiah Agama - ejournal.ihdn.ac.id
Tata Sutabri, Napitulu, Dermawan (2019) Sistem Informasi Bisnis
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.