Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll

Authors

  • Resya Dwi Marselina Universitas Teknologi Digital
  • Chyntia Ika Pertiwi Universitas Teknologi Digital
  • Fitria Anjarsari Universitas Teknologi Digital
  • Nunik Nur Asiah Jamil Universitas Teknologi Digital
  • Siti Haniah Universitas Teknologi Digital

DOI:

https://doi.org/10.61132/lokawati.v2i2.658

Keywords:

digital marketing, business network

Abstract

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.

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References

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Julyanthry, d. (2020). Manajemen Produksi dan Operasi. Medan: Yayasan Kita Menulis.

Kombih, M. T. (2017). Pengaruh Aktivitas Pemasaran, Kinerja Keuangan, dan Aset tidak Berwujud terhadap Nilai Perusahaan. Jurnal Ekonomi dan Keuangan, 281-302.

Riadi, M. (2018, Desember 13). Manajemen Produksi dan Operasi. Retrieved from KAJIANPUSTAKA: https://www.kajianpustaka.com/2018/12/manajemen-produksi-dan-operasi.html

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Sa'adah, L. (2020). Manajemen Keuangan. LPPM Universitas KH. A. Wahab Hasbullah.

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Published

2024-01-11

How to Cite

Resya Dwi Marselina, Chyntia Ika Pertiwi, Fitria Anjarsari, Nunik Nur Asiah Jamil, & Siti Haniah. (2024). Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(2), 197–205. https://doi.org/10.61132/lokawati.v2i2.658

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