Strategi Pemasaran Digital Budidaya Ikan

Authors

  • Anggi Ramadan Kurniawan Universitas Bina Darma
  • Ragil Timur Universitas Bina Darma
  • Muhammad Naufal Miftahul Hakim Universitas Bina Darma
  • Tata Sutabri Universitas Bina Darma

DOI:

https://doi.org/10.61132/lokawati.v2i1.498

Keywords:

Strategy, Digital Marketing, Fish Farming

Abstract

In the current digital era, traditional marketing has transformed into digital marketing. One sector that can take advantage of this change is the fish farming sector, especially catfish. This article outlines various digital marketing strategies that can be implemented to increase sales and brand awareness of catfish farming. Catfish farming has become one of the fastest-growing fishing industries, and with the development of digital technology, online marketing has become an important strategy to achieve success in the catfish farming business. This article presents a journal about digital marketing strategies in catfish farming, which includes research, experience, and guidance for utilizing digital platforms to increase the success of the catfish farming business

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References

H Irfani, F Yeni, R Wahyuni (2020)Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Pada Ukm Dalam Menghadapi Era Industri 4.0- JCES - journal.ummat.ac.id

RJ Naimah, MW Wardhana (2020)Penerapan digital marketing sebagai strategi pemasaran UMKM - ejurnal.poliban.ac.id

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Published

2023-12-01

How to Cite

Anggi Ramadan Kurniawan, Ragil Timur, Muhammad Naufal Miftahul Hakim, & Tata Sutabri. (2023). Strategi Pemasaran Digital Budidaya Ikan. Lokawati : Jurnal Penelitian Manajemen Dan Inovasi Riset, 2(1), 140–145. https://doi.org/10.61132/lokawati.v2i1.498

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