Behavioral Intention To Use Flip.Id Oleh Perceived Ease Of Use  Melalui Attitude Towards Using

Sri Wulan Handayani; Rayhan Gunaningrat; Agus Suyatno

doi:10.61132/maeswara.v1i5.134

Authors

Sri Wulan Handayani Universitas Duta Bangsa
Rayhan Gunaningrat Universitas Duta Bangsa
Agus Suyatno Universitas Duta Bangsa

DOI:

https://doi.org/10.61132/maeswara.v1i5.134

Keywords:

TAM, Attitude Towards Using, E-Wallet, Flip, SEM

Abstract

Digital financial services in Indonesia, one of which is Flip which provides interbank transfer services for free and also free of charge. This study wants to know and measure the level of acceptance and understanding in using a Flip e-wallet service through the Technology Acceptance Model (TAM) which is determined by the perception of ease of use through usage attitude as a mediation variable. The data analysis technique used is Structural Equation Modeling (SEM) which uses PLS (Partial Least Square) Software. The characteristics of respondents used in data processing are Surakarta people with age criteria of 19-44 years and frequency of use of Flip <1 month in 2023.The results obtained from the data processing above explain that the perceived ease of use has no effect on the behavioral intention to use. Attitude towards using are able to mediate the influence between perceived ease of use and behavioral intention to use Flip e-wallet service.

References

Aulia, E. A. (2020). Pengaruh Perceived Ease Of Use, Perceived Risk Terhadap Intention To Use E-Wallet (Fintech) Dengan Attitude Toward Using Sebagai Variabel Intervening Pada Ukm Kota Makassar.

Chandra, S. J., & Santoso, T. (2022). Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap Purchase Intention Masyarakat Dalam Membeli Produk Kecantikan Melalui Behavioral Intention To Use Pada Aplikasi Socobysociolla. AGORA.

Durman, T. Y., & Musdholifah. (2020). Integrasi Technology Acceptance Model Dan Theory Of Planned Behavior Terhadap Intention To Use Mobile Payment (Studi Pada Pengguna Ovo Di Surabaya). Jurnal Ilmu Manajemen.

Ghozali. (2021). Partial Least Squares Konsep Teknik dan Aplikasi dengan Program Smart PLS 3.0. Universitas Diponegoro Semarang.

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). Partial Least Squares Structural Equation Modeling Based Discrete Choice Modeling: An Illustration In Modeling Retailer Choice. Journal Business Research, 115–142.

IDC Financial Insight. (2021). Survey 5 dompet digital terpopuler dan siapa jawaranya? https://finansial.bisnis.com/read/20210830/563/1435905/survei-5-dompet-digital-terpopuler-di-indonesia-siapa-jawaranya

Kominfo. (2020). Indonesia Akan Jadi Pemain Ekonomi Digital Terbesar di Asia Tenggara. https://kominfo.go.id/index.php/content/detail/6441/Indonesia+Akan+Jadi+Pemain+Ekonomi+Digital+Terbesar+di+Asia+Tenggara/0/berita_satker

Mahanani, E., & Sari, B. (2019). Pengaruh Persepsi Kemudahan Penggunaan, Word of Mouth Dan Kualitas Layanan Terhadap Keputusan Penggunaan Grab. Jurnal Ekonomi Dan Bisnis, 9–17.

Marbun, I. A. H., & Panjaitan, Y. (2022). Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Behavioral Intention Penggunaan Gopay Dengan Social Influence Sebagai Moderasi. Journal of Information System, Applied, Management, Accounting and Research.

Naufaldi, I. (2020). Pengaruh Perceived Ease Of Use, Perceived Usefulness, dan Trust terhadap Intention To Use. Jurnal Riset Akuntansi Politala, 715–722.

Prajogo, U. (2021). Pengaruh Perceived Ease Of Use dan Perceived Usefulness terhadap Penggunaan Teknologi Marketplace dengan Attitude sebagai Variabel Intervening (Studi Pada UMKM di Kota Malang). Jurnal Teknologi Dan Manajemen Informatika, 62–68.

Putra, I. S. (2021). Pengaruh Perceived Ease of Use Terhadap User Intention to Use Melalui Perceived Usefulness Pada Penggunaan E-Learning Dengan Aplikasi Moodle di Perguruan Tinggi. Jurnal Riset Akuntansi Politala.

Rismalia, & Sugiyanto. (2022). Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Kepercayaan Terhadap Keputusan Penggunaan Uang Elektronik Dengan Sikap Sebagai Variabel Intervening Pada Pengguna Dana Di Universitas Esa Unggul. Sinomika Journal, 562–563.

Setiawan, B., Khairani, M., Fadil, T., Mohd, T., & ABD, K. (2022). Investigasi Behavioral Intention Pada Sistem Pembayaran QRIS Di Merchant UMKM. Jurnal Teknik Informatika Dan Sistem Informasi, 3467–3480.

Setyawati, R. E. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use Terhadap Behavioral Intention To Use Dengan Attitude Towards Using Sebagai Variabel Intervening (Studi Kasus Pada Gopay di Kota Yogyakarta). Jurnal Ekobis Dewantara.

Sucianti, N., Purwanto, H., & Sulistiyowati, L. N. (2022). Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap Intention To Use Mobile Banking Selama Pandemi Dengan Attitude Towards Using Sebagai Variabel Mediasi (Studi Pada Pengguna Mobile Banking Di Kota Madiun). SIMBA.

Trisnawati, E., Assegaff, S., & Rohaini, E. (2019). Pengaruh Perceived Ease Of Use, Perceive Usefulness, Service Quality, Perceived Value Terhadap Customer Saticfaction Pada Pengguna Grab (Studi Kasus Mahasiswa STIKOM DB Jambi). E-Journal STIKOM.

Udayana, I. B. N., Cahya, A. D., & Aqdella, F. A. (2022). The Effect Of Perceived Usefulness, Perceived Ease Of Use On Behavioral Intention To Use Through The Intervening Attitude Towards Using Variables In The Study Of Shopeepay E-Wallet Services (Case Study On Shopeepay Users In Yogyakarta). Journal of Applied Management and Bussiness.

Wijaya, R. A., Agustin, D. A., & Nugrahani, J. A. (2021). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Attitude Toward Using E-Wallet pada Mahasiswa Selama Pandemi COVID-19. Prosiding Seminar Nasional Ekonomi-Bisnis, 91–103.