Pelatihan Promosi terhadap Minat Kunjungan Hari Biasa di Playground Riatar
DOI:
https://doi.org/10.61132/maeswara.v4i3.2630Keywords:
Family Recreation, Promotional Training, Social Media Marketing, Visitor Interest, Weekday PromotionAbstract
This study aims to examine how promotional training can support visitor interest on weekdays at Playground Riatar, a family recreation service business in Palembang. Weekday visits are commonly lower than weekend visits because children attend school and parents have limited leisure time; therefore, promotional communication must be more targeted, consistent, and value-oriented. This article uses a descriptive applied-research design based on internship observation, documentation of promotional activities, informal field communication, and reflection on a promotional-training program. The training focused on five practical components: clarifying promotional messages, improving Instagram-based content, designing weekday offers, strengthening service communication, and encouraging word-of-mouth recommendations. The findings indicate that promotional training is relevant for improving managerial readiness in communicating weekday benefits, such as more comfortable playtime, clearer price information, and more attractive family-oriented packages. The study contributes to small service-business marketing by showing that promotion is not merely a discount activity but an integrated communication process that links digital content, service quality, visitor experience, and repeat-visit intention.
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