Analysis Of The Behavior, Preferences And Opinions Of The Younger Generation Towards E-Commerce And Demands For Closing E-Commerce

Authors

  • Leo Ivan Universitas Negeri Medan
  • Farhan Farhan Universitas Negeri Medan
  • Shandy Hadrianus Saragi Universitas Negeri Medan
  • Ratuling Herman Yusuf Universitas Negeri Medan

DOI:

https://doi.org/10.61132/maeswara.v1i6.391

Keywords:

E-Commerce, Younger Generation, E-Commerce Closure, Usage

Abstract

The younger generation is the largest group of internet users, they are the first generation to grow up with computers, the internet, smartphones, online social media and online shopping. They tend to have similarities in their online shopping behavior. This research aims to analyze the behavior and preferences of the younger generation towards e-commerce and their opinions regarding demands for the closure of e-commerce by some people in Indonesia. This research is quantitative research using a questionnaire method with 22 respondents aged 17-25 years and from high school students to university students. The findings of this research show that the younger generation is more likely to use e-commerce for shopping and tends to reject demands to close e-commerce by some members of society. The implication of this research is that e-commerce must improve service quality, user experience, and transaction security to meet the needs and expectations of the younger generation.

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Published

2023-10-18

How to Cite

Leo Ivan, Farhan Farhan, Shandy Hadrianus Saragi, & Ratuling Herman Yusuf. (2023). Analysis Of The Behavior, Preferences And Opinions Of The Younger Generation Towards E-Commerce And Demands For Closing E-Commerce. Maeswara : Jurnal Riset Ilmu Manajemen Dan Kewirausahaan, 1(6), 194–204. https://doi.org/10.61132/maeswara.v1i6.391

Issue

Vol. 1 No. 6 (2023): DESEMBER : Maeswara; Jurnal Riset Ilmu Manajemen dan Kewirausahaan

Section

Articles

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Copyright (c) 2023 Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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