Penerapan Manajemen Risiko Dalam Meningkatkan Penjualan Pada Cafe Sejiwa

Authors

  • Laila Elfridawaty Situmorang Universitas Negeri Medan
  • Berliana Lestari Manullang Universitas Negeri Medan

DOI:

https://doi.org/10.61132/manuhara.v2i3.1050

Keywords:

Risk, Risk Management, SMEs

Abstract

This research aims to analyze the effect of implementing business risk management in Cafe Sejiwa. The research method applied in this research is the Primary Data Analysis (ADP) method, namely by using data that is available through the distribution of questionnaires. After identification, a risk assessment matrix is ​​created as well as possible responses to possible risks. The results of this research are that the risks often faced by Cafe Sejiwa are the emergence of competitors, rising raw material prices, declining consumer interest due to limited facilities, and less effective business communication. 

 

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References

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Published

2024-07-02

How to Cite

Laila Elfridawaty Situmorang, & Berliana Lestari Manullang. (2024). Penerapan Manajemen Risiko Dalam Meningkatkan Penjualan Pada Cafe Sejiwa. Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen Dan Bisnis, 2(3), 251–262. https://doi.org/10.61132/manuhara.v2i3.1050

Issue

Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis

Section

Articles

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Copyright (c) 2024 Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis

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